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Social Traffic

How Bitly and Facebook Cleaned Up Web Traffic

Jehiah Czebotar | Posted 04.20.2015 | Technology
Jehiah Czebotar

Because there is no information identifying Facebook beyond the referrer for web requests, we can measure the rate of unknown referrers on traffic through uniquely tagged Bitlinks that are explicitly shared only on Facebook.

Why Site Owners Should Quit Reddit

Danny Wong | Posted 03.18.2014 | Business
Danny Wong

Given that traffic to Reddit and activity within the site grew dramatically in 2013, you'd easily assume Reddit's traffic gains might somehow trickle down to website owners who provide some of the content Redditors reference in their discussions. But you'd be wrong.