Social Tv

What the Emergence of 'Social TV' Can Teach Us All

Grant Leboff | Posted 04.30.2012

Read More: Social Media Marketing, Social Media, Social TV, Social Television, Tv Marketing, Social Media TV, Business News
Grant Leboff

Social TV is not just something we will engage with in our leisure time. The lessons learned must have an impact on the way we approach our own business if we are to be successful in this social era.

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Meghan McCain and Andy Cohen Chat Social TV at SXSW 2012

Shira Lazar | Posted 05.12.2012

Read More: Social Media, Politics, Msnbc, Meghan McCain, Republican, Social TV, Bravo, John McCain, Andy Levy, Video, Technology News
Shira Lazar

2012-03-12-videopull.jpg

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Touchdown! The Super Bowl Scores With Social Media Command Center

Beverly Macy | Posted 03.27.2012

Read More: Twitter, Oscars, Gravity Summit, Nfl, The Power of Real-Time Social Media Marketing, Social Media, Super Bowl, Social TV, Super Bowl XLVI, Media News
Beverly Macy

The world has finally realized the power of real-time social media and how it can make or break a brand, an event, or a message. Social TV has truly arrived -- and it is entirely controlled by the conversation taking place on Twitter and Facebook -- not by the brand.

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The Future of Social Media

Jide Rotilu | Posted 01.29.2012

Read More: Social Media Technology, Social Media, Facebook Social Media, Twitter Social Networking, Social Media TV, Future Social Media, Twitter Social Media, Social TV, Technology News
Jide Rotilu

Social media has helped in making the world turn an imaginary room with more friends you would never remember. But its future lies not in the size of this room but in how it can be coupled with emerging future technologies.

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Social Media in Sports and Entertainment: Three Mega Trends in 2012

Beverly Macy | Posted 01.29.2012

Read More: Location-Based Entertainment, Gravity Summit, Social Media, Social TV, Fantasy Sports Online, Facebook Social Networking, Twitter Social Media, Gamification Sports, Social TV Networking, Geo Location Media, Linkedin Networking, Technology News
Beverly Macy

The age of mass adoption of social media is upon us. Here's the typical engagement loop: I watch a video or read a post. I grab the link, and I push it out to my network. Times seven billion. In real-time. All day, every day.

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Who's Winning the Social Cola Wars? It's March Madness and the Battle Is On

Beverly Macy | Posted 05.28.2011

Read More: March Madness, Twitter, Cola Wars, Social TV, The Pepsi Refresh Project, Coke Zero Social Arena, Coke, Diet Coke, Technology News
Beverly Macy

Both Pepsi and Coke are very able and nimble competitors. The question now is, which cola giant will best harness the power of real-time social media?

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Will Twitter Drive Social TV?

Beverly Macy | Posted 05.25.2011

Read More: Twitter, Mit, Tv, Social TV, Technology News
Beverly Macy

Real-time shared experiences may hold the secret to bringing back the 'must see TV' audiences the networks have lost over the last 15 years. Social viewing is the new campfire experience.

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