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Social Tv

How Participation TV Survived the Shark Tank

Gavin Douglas | Posted 11.16.2014 | Entertainment
Gavin Douglas

Popular shows like Modern Family and Project Runway have brought this kind of experience to the mass market, allowing fans to engage second-by-second in the storyline.

Academy Awards Selfie Breaks Twitter for Fun

Beverly Macy | Posted 05.04.2014 | Technology
Beverly Macy

By now, everyone's read and heard about Ellen DeGeneres' selfie that was 1) amazing, with all those stars! and 2) broke all records at more than 2 mil...

WATCH: Twitter's Plan for TV Domination

Shawn Amos | Posted 11.23.2013 | Technology
Shawn Amos

Twitter realized its natural connection with television opened up multiple opportunities. It could be more than the consumer home for social television: with key partnerships, acquisitions and new ad products, they could become an advertiser-friendly platform for brands and networks to reach viewers.

What's Next for Social TV? (Spoiler Alert!)

Steve Turner | Posted 08.17.2013 | Technology
Steve Turner

On May 26 alone, there were more than 2.3 million TV-related tweets. That included over 600,000 for that night's NBA game, 230,000+ for The Bachelorette and nearly 58,000 for Arrested Development. And that's just the tip of the social TV iceberg.

Jenni Hogan: Social Media Influencer-turned Social TV Visionary

2morrowknight | Posted 07.22.2013 | Media

Ask anyone on Seattle's red-hot tech scene about Jenni. Her name has both instant buzz and substance behind it. In between a few charitable projects, she sat down with us to share her thoughts on news, social media, and the importance of making a positive impact.

Will Scaled Social Conversation Drive the Death of the GRP?

Shiv Singh | Posted 05.08.2013 | Business
Shiv Singh

The numbers this year for the Super Bowl were staggering, with some 28 million tweets generated during the event with millions associated with the Pepsi halftime show alone. But it had me thinking further about gross rating points (GRP) as an anchor metric for television advertising.

Television's Future Has a Social Soundtrack

Deb Roy | Posted 05.05.2013 | Technology
Deb Roy

After 80 years of sequestered viewing, television audiences worldwide have forged Twitter into a social soundtrack for TV. If you are not part of the soundtrack yet, chances are that you will be soon.

Social TV Needs an Upgrade: Your Move, Apple

James Sims | Posted 04.21.2013 | Technology
James Sims

The trick to social media adoption in the world of entertainment is to move beyond the label of "social media." Imagine a computer and how, over the last five years, technology has allowed the physical understanding of a computer to disappear.

You Don't Have to Chuck Your DVR in the Bin If You Are Addicted to the Social TV

Sreedhar Pillai | Posted 03.10.2013 | Media
Sreedhar Pillai

Here is a relatively obscure snippet of news, which could have made the corporate honchos of the leading makers of DVR like TiVo, Motorola, RCA, Sony,...

Zeebox CTO Anthony Rose: We're Building a "Google Search Engine Equivalent, but for Live TV"

Andy Plesser | Posted 05.30.2013 | Technology
Andy Plesser

Zeebox, the second screen app, which is being widely deployed in the U.S. by NBC Universal, FOX and HBO, will launch a "synched ad" platform in Janua...

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 12.29.2012 | Technology
Shawn Amos

Twitter's head of television Fred Graver highlighted Twitter's importance in the social TV space and floated the idea of a Twitter-fueled ratings system at Ad Age's Social TV Conference last week.

Stevie Brings the Social Web to the Comfort of Your Couch

Hillel Fuld | Posted 08.27.2012 | Technology
Hillel Fuld

TV is so 2011! What if we could enjoy the TV experience described above but with content of our choice and the ability to actively engage with that content?

Social TV Awards -- How Social Are Your Favorite TV Shows?

Julie Spira | Posted 09.23.2012 | Entertainment
Julie Spira

They said history was made in a variety of ways at this year's Social TV Summit in Los Angeles. It was the 2nd year for the conference, but the first ...

Social TV: Why It's the Next Big Thing... Will You Be Able to Play Along With Your Favorite Shows?

Laurant Weill | Posted 06.07.2012 | Technology
Laurant Weill

Picture this: The lights dim, the tension rises, and it's so quiet you can hear a pin drop... "In the children's book series, where is Paddington Bear originally from?"

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 08.01.2012 | Technology
Shawn Amos

If you've chatted online while watching television, you're in good company. A lot of it, in fact. We'll take a look at the explosive growth of social TV in the latest episode of "60 Seconds of Social Media" from Amos Content Group.

What the Emergence of 'Social TV' Can Teach Us All

Grant Leboff | Posted 06.30.2012 | Business
Grant Leboff

Social TV is not just something we will engage with in our leisure time. The lessons learned must have an impact on the way we approach our own business if we are to be successful in this social era.

Meghan McCain and Andy Cohen Chat Social TV at SXSW 2012

Shira Lazar | Posted 05.12.2012 | Technology
Shira Lazar


Touchdown! The Super Bowl Scores With Social Media Command Center

Beverly Macy | Posted 03.27.2012 | Media
Beverly Macy

The world has finally realized the power of real-time social media and how it can make or break a brand, an event, or a message. Social TV has truly arrived -- and it is entirely controlled by the conversation taking place on Twitter and Facebook -- not by the brand.

The Future of Social Media

Jide Rotilu | Posted 01.29.2012 | Technology
Jide Rotilu

Social media has helped in making the world turn an imaginary room with more friends you would never remember. But its future lies not in the size of this room but in how it can be coupled with emerging future technologies.

Social Media in Sports and Entertainment: Three Mega Trends in 2012

Beverly Macy | Posted 01.29.2012 | Technology
Beverly Macy

The age of mass adoption of social media is upon us. Here's the typical engagement loop: I watch a video or read a post. I grab the link, and I push it out to my network. Times seven billion. In real-time. All day, every day.

Who's Winning the Social Cola Wars? It's March Madness and the Battle Is On

Beverly Macy | Posted 05.28.2011 | Technology
Beverly Macy

Both Pepsi and Coke are very able and nimble competitors. The question now is, which cola giant will best harness the power of real-time social media?

Will Twitter Drive Social TV?

Beverly Macy | Posted 05.25.2011 | Technology
Beverly Macy

Real-time shared experiences may hold the secret to bringing back the 'must see TV' audiences the networks have lost over the last 15 years. Social viewing is the new campfire experience.