When you study and compare brick and mortar and ecommerce, it becomes apparent that ecommerce has a number of distinct advantages over traditional retail. However, it lacks a competitive advantage in one glaring area.
I recently sat down with Jonathan Swerdlin and Jourdan Urbach, co-founders of Ocho, to learn more about why text-based communication is on the way out; how Ocho got Mark Cuban to buy in; and what the future of video looks like...in 8 seconds.
Another option for brands not able to invest in the crème de la crème of video production and distribution is now upon us. Below are seven compelling reasons to kick-start your video marketing. Welcome to the new world. Fast forward to 2014.