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Social Video

The Big Debate: Deterministic vs. Probabilistic

James G. Brooks | Posted 11.21.2016 | Business
James G. Brooks

Some time ago we passed a tipping point where marketers realized that targeting by device didn't make much sense and a cross-device "people-focused" a...

Shareability: Cracking the Code on Branded Viral Videos

Max Gladwell | Posted 03.17.2017 | Media
Max Gladwell

What do you get when you combine an Oscar winner with an agency guy and a gang of YouTubers in Utah? Shareability is a new breed of media company. So...

The Role of Social Video Marketing in Ecommerce Sales

Larry Alton | Posted 02.24.2017 | Business
Larry Alton

When you study and compare brick and mortar and ecommerce, it becomes apparent that ecommerce has a number of distinct advantages over traditional retail. However, it lacks a competitive advantage in one glaring area.

Is 8 Seconds Enough Time to Glimpse the Next Big Thing in Social Video?

Tom Grasty | Posted 01.31.2015 | Technology
Tom Grasty

I recently sat down with Jonathan Swerdlin and Jourdan Urbach, co-founders of Ocho, to learn more about why text-based communication is on the way out; how Ocho got Mark Cuban to buy in; and what the future of video looks 8 seconds.

7 Reasons to Use Video in 2014

Scott MacFarland | Posted 03.10.2014 | Business
Scott MacFarland

Another option for brands not able to invest in the crème de la crème of video production and distribution is now upon us. Below are seven compelling reasons to kick-start your video marketing. Welcome to the new world. Fast forward to 2014.

Is Your College Using This?

us news | Delece Smith-Barrow | Posted 07.31.2013 | College

This article comes to us courtesy of U.S. News & World Report. Prospective college students can spend hours on a road trip or combing different web...

Human Rights Day: How Social Video Changes the Game for Advocacy and Accountability

Camille Crittenden | Posted 02.03.2013 | Media
Camille Crittenden

As access to consumer video equipment has increased, so has the opportunity for citizen journalists and bystanders to capture violations they witness.

WATCH: Has YouTube Been Caught Standing Still?

Shawn Amos | Posted 10.03.2012 | Technology
Shawn Amos

Will new platforms and apps replace YouTube? Or should YouTube shell out some cash to buy one of these promising start-ups?

Matt Sledge

Cory Booker, Eric Schmidt Back New Site For Millennials | Matt Sledge | Posted 07.01.2012 | Technology

Cory Booker, the frenetic Twitter super-user and mayor of Newark, has often been approached by people in the media world seeking to grab a little bit ...