It is my hope moving forward, that as a food manufacturer introduces a new smaller size, it gets rid of the largest size. That would be the best way to reshape societal norms about how much food and drink constitutes a reasonable portion.
Many change makers, who don't necessarily want to risk being the first, are ready, once they see success, to follow in its footsteps. That's how norms change works -- each effort leads to greater success in the next round.
Four years ago the Supreme Court decided corporations were people under the First Amendment, entitled to their own freedom of speech. Since then, Big Soda has poured a fortune into defeating ballot initiatives to tax or regulate sugared drinks.
In order to win the fight against the obesity epidemic, limiting portions is an important and necessary first step toward improving the health of all residents, regardless of where they live. Putting the brakes on big soda also will send a powerful message to the industry.
It's easy to make fun of the "nanny state," but childhood obesity is not a joke. When the court arguments begin again, remember that this decision is about our future. It's about stopping the next generation of New Yorkers from developing potentially deadly habits.
There's an undeniable link between sugar and ill health, yet food and drink producers insist on sugarcoating everything to the point that they're actually adding it to water, and consumers can't get enough... because sugar can be addictive.