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Soda Marketing

Diet Coke Is Perfect Just The Way It Is

Hayden Wright | Posted 04.20.2016 | Business
Hayden Wright

Aesthetically, Diet Coke is the mainstream soda America never deserved, but we got it anyway. And zero calories! Why would anyone tamper with enduring perfection?

Convenience Stores: C Is for Conundrum

Jeff Ritterman, MD | Posted 05.14.2014 | Healthy Living
Jeff Ritterman, MD

Is it possible to save our teens from the adverse health impacts of sugary drink consumption without destroying the livelihood of the C-store shopkeeper? What kind of transformation of the C-store would be needed for this to happen?

The Soda Games

Dr. Maya Rockeymoore | Posted 10.28.2012 | Healthy Living
Dr. Maya Rockeymoore

Ironically, much of the commercial advertising during the Olympics featured leading contributors to the obesity epidemic: unhealthy food and sugary beverages.