In a series of peculiar events that can only be contextually placed in the reality of the 21st century, football, war, and diplomacy meet and intertwine. Today, Russia and the U.S take one more step in their very own modern adaptation of the Cold War in the curious battlefield of international soccer.
Harvard professor Joseph Nye, well known for his explorations of soft power, considers the American prospect in his newly published book, Is the American Century Over? His answer is a carefully constructed "No," which is based partly on the fact that there is no logical successor to convincingly claim dominance over the next century.
Talk these days of the creative economy as soft power and a harbinger of world peace, ignores the huge struggles taking place between Google, Facebook no one hand and Baidu, We Chat, Tencent on the other, pitching the U.S. and China directly against each other in a cold digital war of online platforms, search engines and aggregation algorithms. It is very nice to assert the diversity of cultures in a globalized world. But this diversity is in reality dependent on some very hard issues of finance, intellectual property rights and communications infrastructures.