iOS app Android app


When Landing Pages Convert Too Well

Mitch Causey | Posted 11.25.2015 | Business
Mitch Causey

By adding this one call-to-action, you can capture many leads that would have previously been left on the table. There are still so many businesses that don't capitalize on this idea.

Software and Data Helping Overhaul Conservation

Victoria Espinel | Posted 11.18.2015 | Technology
Victoria Espinel

Today, I gave the keynote address at the World Wildlife Fund’s 2015 Fuller Symposium. This year’s theme, “Wired in the Wild,” ...

How to Learn Computer Programming: A 4,000-Mile Journey and the Case for Immersive Learning

Matt Hunckler | Posted 11.13.2015 | Education
Matt Hunckler

Mr. Rotterdam was 4,000 miles from home, but he wasn't on vacation or holiday. He was on a mission. That mission had taken Ernest Rotterdam from his hometown in the Netherlands to an expansive mansion belonging to an inventor and tech entrepreneur.

15 Metrics Every Software Product Manager Should Know

Brian de Haaff | Posted 11.05.2015 | Technology
Brian de Haaff

The world of product management is rapidly changing. It is more data-driven than ever before. There is no doubt that data is impacting most jobs.

Who Cares How Millennials Want to Work?

Brian de Haaff | Posted 10.29.2015 | Business
Brian de Haaff

Working for a communications strategy firm while in graduate school, my boss told me that my generation was technologically astute, individualistic, cynical and had a healthy disdain for authority. And this guy liked me. Sound familiar?

How Product Managers Make a Great Impression With 1.0 Products

Brian de Haaff | Posted 10.27.2015 | Technology
Brian de Haaff

You have big plans for your product and you know that the end vision is going to rock. The trouble is, you want your customers to love your product when you release Version 1.0.

5 Steps to Create a Brilliant Product Vision

Brian de Haaff | Posted 10.21.2015 | Technology
Brian de Haaff

Before you build your product, you must have a true north for where you are going, and then share a compelling story about its necessity and worth. You must start with crafting your vision.

What's the Big Deal With Data?

Victoria Espinel | Posted 10.21.2015 | Technology
Victoria Espinel

Plenty, according to new report from BSA | The Software Alliance We are generating more data today than ever before - and it's improving everything...

Why Do We Build Products That Suck?

Brian de Haaff | Posted 10.20.2015 | Technology
Brian de Haaff

Is your product unsatisfying to customers? Worse, do you hate working on it? It's one thing for your customers who probably only need to tolerate it for less than an hour or so a day, but you toil away at it for 40+ hours a week.

The Curse of the Platform Product Manager

Brian de Haaff | Posted 10.16.2015 | Technology
Brian de Haaff

On a group bike ride yesterday, a fellow rider shared an interesting perspective. He has spent the last several years at a well-known technology company and was recently promoted to VP of Product Management for Mobile Platforms.

Startup Founders, Cut Your Salaries in Half

Max Yoder | Posted 10.14.2015 | Business
Max Yoder

You shouldn't take even close to the market value of your salary, no matter the size of the seed round. Here's why.

The Evolution of Product Management Tools

Brian de Haaff | Posted 10.02.2015 | Technology
Brian de Haaff

To really appreciate how far we have come, I divided the history of software-based tools that I have used into four distinct eras. Each one builds on the previous one, until we get to the present.

4 Roadmapping Secrets From Successful Product Managers

Brian de Haaff | Posted 09.29.2015 | Technology
Brian de Haaff

Product managers need a visual roadmap. Why? If you do not know where you are going, you cannot expect to get there -- or build a great product while you are at it.

The Product Manager Owns the Project Manager

Brian de Haaff | Posted 09.23.2015 | Business
Brian de Haaff

Have you ever worked with an awesome product manager? If so, you know that she set the vision for the product and managed the day-to-day activities of the team. She was at the epicenter of every decision and knew all the cross-functional team members like they were family. She managed the "whole" product.

"Revenue Insecurity" and the Freemium Death Spiral

Brian de Haaff | Posted 09.16.2015 | Technology
Brian de Haaff

A funny thing happens on the way to building a successful business. At a certain point you actually need customers who can pay you for the product or service that you offer.

The Web Is Worldwide -- Shouldn't Privacy Protections Be Global as Well?

Victoria Espinel | Posted 09.16.2015 | Technology
Victoria Espinel

Barging into a foreign data center would be a major invasion of that country's sovereignty. Imagine the uproar if foreign police tried to a similar move in the United States.

The Agile Product Manager vs. The Scrum Master

Brian de Haaff | Posted 09.16.2015 | Technology
Brian de Haaff

Agile methodologies and scrum teams are popping up everywhere. It all started with software development but agile approaches are now showing up in government, non-profits, and even in families.

How Software Will Transform Global Society: Lifting the Developing World

Victoria Espinel | Posted 09.14.2015 | Technology
Victoria Espinel

Enormous changes enabled by software will help millions of people in the developing world live healthier lives, bring new ideas to life, and participa...

How Successful Product Managers Avoid Burnout

Brian de Haaff | Posted 09.01.2015 | Technology
Brian de Haaff

I recently spoke with multiple former PMs who needed to take year-long sabbaticals to get themselves back on track. They were tired. Their anxiety was running high. They could not seem to get any of their goals accomplished. They were in a funk. Sound familiar?

5 Secrets of All Successful Product Presentations

Brian de Haaff | Posted 08.31.2015 | Technology
Brian de Haaff

Even if you learned to picture your audience naked to calm your nerves, you are going to need to say something of value. You can have brilliant ideas, but if they are stuck inside or wrapped in too much junk, they serve you no good.

The Product Manager vs. Project Manager

Brian de Haaff | Posted 08.26.2015 | Technology
Brian de Haaff

It was a big day. I was presenting a new product idea to the executive team. After speaking with dozens of customers, the product team knew that we had touched a nerve. This idea would be an excellent way to increase our market share against our competition.

The One Sign Your Startup Will Make You Rich

Brian de Haaff | Posted 08.25.2015 | Business
Brian de Haaff

Who is going to be the next unicorn? Everyone always want to know. You hear news stories about them all the time -- these mythical companies that seem to appear from nowhere, bolstered by massive funding rounds.

The Day I Became an Average Product Manager

Brian de Haaff | Posted 08.14.2015 | Technology
Brian de Haaff

Managing product is not an easy job. Everyone is constantly vying for your attention. Your CEO is telling you about their next big idea. Sales teams are requesting features to help them win the next big client. Oh, and engineering still needs your insight on that upcoming feature.

How Engineers Want to Work with Product Managers

Brian de Haaff | Posted 08.11.2015 | Technology
Brian de Haaff

Engineers want to build the product. They do not want to manage it. So, you can see why a good product manager is an engineer's dream come true. They empower the engineers on their team to build things that matter by setting clear and comprehensive goals, strategy, and initiatives.

The Only Way You Can Create Brilliant Products

Brian de Haaff | Posted 08.07.2015 | Technology
Brian de Haaff

If you are a great technology leader or product manager -- you know a secret that others ignore. Managing relationships is essential to your job.