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Solomo

Yes, It's True: Location and Consumer Privacy Can Co-Exist

David Rush | Posted 03.10.2013 | Business
David Rush

Location-based technologies are allowing businesses to create meaningful engagement with consumers. Used properly, there are some revolutionary ways to deepen the relationship that will benefit both groups without compromising privacy.

Social Media: 3 Big Trends to Watch in the Next 6 Months

Beverly Macy | Posted 09.09.2012 | Media
Beverly Macy

Can you believe we've just sailed past the first half of 2012? Social media continues to make inroads into our business lives and is finally being taken seriously by business leaders in most industries from entertainment to healthcare to financial services to non-profits and beyond.

This Is Not a Bubble -- It's a Wave, and You're Not on It

Beverly Macy | Posted 07.28.2012 | Business
Beverly Macy

In surfing, it's the 'tube' ride or 'cracking the barrel' that creates heroes. There's an aura around those who've mastered this skill and they say th...

Women in the SoLoMo Boardrooms

Hulya Aksu | Posted 06.11.2012 | Business
Hulya Aksu

Women are not only outnumbering men in social media usage, but they are spending more time on the social sites that they visit. Why are we not among the founders and the leaders of the companies that serve us?

The SoLoMo Manifesto: A New Era in Media and Marketing

Max Gladwell | Posted 03.24.2012 | Technology
Max Gladwell

Social. Local. Mobile. These are the sweeping trends in marketing today and for the foreseeable future.