This year, Urban Outfitters sold a "vintage" Kent State sweatshirt tastefully splattered with red paint while Donald Sterling's racial comments cost him his NBA franchise. It's been a raucous year in the public arena, expressed perfectly by a parade of PR blunders that is as impressive in scope as it is in sheer absurdity.
Some people are calling the attack on Sony an act of cyber-terrorism (which it clearly is). Some are calling it cyber-bullying, albeit by the best, most powerful cyber-bullies we have encountered to date. But this actually may be a new kind of warfare, empowered by our addiction to, and our accelerating reliance on, technology.