The mobile revolution isn't simply a technological invention from which we can disconnect at any time. We can't disengage from the air we breathe or from the feet that carry us. Similarly, in today's world we can't disconnect from our mobile products.
In the mobile revolution, user behaviors and technology change at rapid pace. Every few weeks, people become more proficient with their mobile products. Every 18 to 24 month, they upgrade to a new one.
Sometimes, mobile products appear so simple that they feel obvious, as in anybody could make one, or frivolous, as in they will soon be out of fashion. Truth is, the most beautiful mobile products are the result of an enormous amount of work.
Preparation is everything a presenter needs to do before getting on stage to give a talk. When preparing for a speech, it's critical to articulate a strong structure, fetch memorable images to use as support and orchestrate seamless transitions
Over the past 15 years, Salesforce.com has risen to be the undisputed leader in CRM. However, says Gartner, the CRM market overall is showing single digit growth, so companies like Salesforce could be disrupted.
Using the mobile-first revolution however, having realistic expectations about the right metrics, and selectively insulating new businesses from the core business dramatically increase the chance that a new business will grow and create value.
Driving consumer engagement in apps has become a top challenge for mobile marketers and developers. Because it's so expensive and difficult to get noticed on the App Store in the first place, making sure you engage any consumer who has already downloaded your app is essential.
Sophie-Charlotte Moatti is Co-Founder and CEO of Rendez-Vous Labs, creator of RndVoo. The a mobile service encourages people to connect with friends of friends and find activities to do together offline.