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Sophie Gold

If Opportunities Aren't Knocking...

Sophie Gold | Posted 03.24.2013 | Business
Sophie Gold

Invite everyone you meet for drinks, coffee or dinner. Having just moved to New York I didn't know anyone, so decided to take bold action. I had r...

Sandy's Lesson to Entrepreneurs

Sophie Gold | Posted 01.23.2014 | Business
Sophie Gold

Having just moved to New York a little over a year ago from London, I was unsure what to expect from Hurricane Sandy. Although the media had done a gr...

Paper Your Deals, Honey!

Sophie Gold | Posted 09.03.2012 | Small Business
Sophie Gold

Are you working with any clients without contracts in place? Don't be swept away by the immediate gratification of the short term. In the words of my mother, ''Short cuts are always long cuts.''

140 Characters

Sophie Gold | Posted 07.22.2012 | Business
Sophie Gold

Having a word limit will make you more focused and driven towards your goals. There's no room for fluff with 140 characters. Try it yourself today.

Vulnerability Is Sexy in Business

Sophie Gold | Posted 06.12.2012 | Business
Sophie Gold

Being yourself, being real is something that connects you with your audience. Remember that people buy you, not your products or service.

Why Your Customer Wants to Experience Instead of Consume

Sophie Gold | Posted 05.13.2012 | Business
Sophie Gold

You may have the best product or service on the market, but if your brand isn't centered around the customer experience, you will struggle. Companie...

Hello? Pick Up the Phone

Sophie Gold | Posted 04.16.2012 | Business
Sophie Gold

A question I am often asked by my clients is "Sophie, how do I market my business and get more clients?" The answer is to pick up the phone and tell people who you are, what you do, and how it can help them.

What's Your Strategy? The Devil Is in the Details

Sophie Gold | Posted 04.08.2012 | Business
Sophie Gold

Over the last couple of days I have been receiving emails asking how to put together a winning strategy for 2012. To be honest, it's a loaded question.

Hey Entrepreneur, Is This the Time to Be Winding Down?

Sophie Gold | Posted 02.15.2012 | Business
Sophie Gold

What is the difference between you and the founders of Macy's and Walmart?

Is the Price Right?

Sophie Gold | Posted 02.05.2012 | Business
Sophie Gold

Over the last couple of weeks I have been getting an increasing number of emails from business owners asking how they can correctly price their products and services so I have decide to answer their question in today post.

If You Are Not Selling the Dream, What Are You Selling?

Sophie Gold | Posted 01.25.2012 | Business
Sophie Gold

When you observe entrepreneurs who are selling the dream you always notice that they have a big, fat smile on their face. Why? Because they are probab...

Blowing bubbles and the rise of entrepreneurship

Sophie Gold | Posted 11.26.2011 | Business
Sophie Gold

In the last 400 years since shares have been bought and sold there has been a succession of financial bubbles. The first bubble was during the Dutc...