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Sophiegold

If Opportunities Aren't Knocking...

Sophie Gold | Posted 03.24.2013 | Business
Sophie Gold

Invite everyone you meet for drinks, coffee or dinner. Having just moved to New York I didn't know anyone, so decided to take bold action. I had r...

Why Your Customer Wants to Experience Instead of Consume

Sophie Gold | Posted 05.13.2012 | Business
Sophie Gold

You may have the best product or service on the market, but if your brand isn't centered around the customer experience, you will struggle. Companie...

What's Your Strategy? The Devil Is in the Details

Sophie Gold | Posted 04.08.2012 | Business
Sophie Gold

Over the last couple of days I have been receiving emails asking how to put together a winning strategy for 2012. To be honest, it's a loaded question.