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Speech Writing

Wordsmithing in the Fires of Olympus: Writing Speeches for Henry Kissinger

ADST | Posted 08.21.2015 | Politics
ADST

Words are the tools of diplomacy. When done well, high-flung rhetoric can help define an era. With a foreign policy doyen like Henry Kissinger, the stakes were even higher, as he viewed speeches as not just a means to enunciate existing policy, but an opportunity to create new policy.

Four Ways to Capture Your Audience

Dorie Clark | Posted 04.20.2015 | Small Business
Dorie Clark

You've just been introduced, the crowd is clapping, and you're heading up to the podium. For hours, they've been PowerPointed to death, and now it's nearly lunch. You've only got a moment to make an impression -- how do you capture your audience?

Not That Kind of Inaugural Speech

Rick Horowitz | Posted 05.25.2011 | Politics
Rick Horowitz

Barack Obama knows how to get wild, rapturous feedback from crowds. He knows how to set it up -- how to kick up the rhetoric a notch, and the volume a notch -- and how to get a big response.