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Spending Forecast

Legacy Media's Slice of the Social Commerce Economy

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Of the $46.6 billion invested last year in digital marketing and advertising, 20% was targeted to legacy media companies (TV, magazines, newspapers, yellow pages, outdoor, radio, etc.). By 2020, that figure will be closer to 13%.

Digital Advertising Is Driving Growth of Traditional Media

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Traditional advertising investments in television, print, radio and out-of-home are projected to grow only 1.8% but digital advertising investments in these media will grow by an estimated 28%.

Advertising's Declining Share of Total Marketing Expenditures Reflects Growing Influence of Procurement

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

According to Jack Myers Media Business Report, advertising will account for about 26% of total marketing expenditures in 2012, down from almost 31% in 2007.

Media: A Safe Harbor for Investors and Advertisers

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Included in this week's Subscriber Report: Mid-Year Update of Myers 2010 Media, Marketing and Advertising Investment Forecast Could the only thing sta...

Media and Advertising Economic Overview

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

The economic forces impacting the media industry have shifted from strong headwinds to what appear to be powerful tailwinds pushing the industry forwa...

2008 Media Economy Not as Bad as It Looks, But No Good News on the Horizon

Jack Myers | Posted 05.25.2011 | Media
Jack Myers

As media companies and agencies gather at annual conferences and conventions to publicly worry about their future, there is no positive news on the horizon to discuss.

Network TV 2008/2009 Upfront Pricing Report

Jack Myers | Posted 05.25.2011 | Media
Jack Myers

Television networks' strong Upfront performance reinforces advertisers' continuing dependence on and confidence in the television medium even in the face of dramatic 21% year-to-year primetime audience erosion.