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28 Throwback Examples of Native Advertising

Danny Wong | Posted 07.02.2014 | Business
Danny Wong

Native advertising dates further back than you think. Years ago, lots of big publishers and many even bigger brands were doing it, but no one called it native advertising. Bloggers, journalists and advertisers referred to it by a different name: Sponsored Content.

FTC to Social Media Marketers and Bloggers: Y'all Play Fair Now!

Andy Sernovitz | Posted 05.25.2011 | Media
Andy Sernovitz

"I'm a free-speaking blogger" doesn't give you a free pass from consumer protection laws. If you get compensation, you're a business now. You don't get a free pass just because it's social media.

FTC Expected To Crack Down On Bloggers' Sponsored Posts

BusinessWeek | Douglas MacMillan | Posted 05.25.2011 | Media

...[b]ack-scratching endorsements could become tougher under a coming set of Federal Trade Commission guidelines designed to clarify how companies can...