We ask our employees to take responsibility for their work, and we empower them to act on behalf of our organization. That's all well and good when things are going fine, but the minute there's an upset or a mistake then the fingers come pointing out.
A key trend in digital and social media marketing is identifying influencers and their scope of influence. One area where online influence is just coming into examination is sports and sports marketing.
Dr. Lisa Delpy Neirotti, associate professor of tourism and sport management at the GWU School of Business, has been leading groups of students to Olympic Games and World Cups since 1992. I asked her some questions about this business-related twist on study abroad while in Sochi.
Continuing an ongoing look at unique marketing education techniques, I now visit the unique contributions of the country's first dedicated program to Sports Marketing, the Warsaw Sports Marketing Center at University of Oregon Lundquist College of Business.
Brazil has been in a state of depression since getting knocked out of the Copa de las Americas. The land of the samba is now struggling to manage the skyrocketing costs that will make the 2014 World Cup the most expensive ever.
Brazil has been getting bashed in the global sports press for not making enough progress in constructing stadiums with the amenities FIFA likes to offer its fat cat supporters. But these critics miss half the point.
Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.