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Sports Marketing

The Long Game View of Sports Marketing Takes Center Stage

Damian Bazadona | Posted 10.18.2016 | Business
Damian Bazadona

Change may occur slowly, but so will the preparation required for changing the habits and norms of the clubs and leagues striving to remain relevant for decades to come.

Marketing Maven Serves With A Purpose

Louis Bolling | Posted 09.06.2016 | Impact
Louis Bolling

Lauren Gillian very well may embody all that author Malcolm Gladwell talks about in his highly regarded book, The Tipping Point. Gladwell describes th...

Sports Marketing - More Than Just A Hunting Ground For Male Consumers

Advertising Week | Posted 03.21.2016 | Business
Advertising Week

By Annette Brady, VP of Publisher Development, CivicScience The world of sports is no longer an exclusive men’s club. There are now growing ranks ...

Super Bowl 50 Advertising -- As Tweeted

Jim Joseph | Posted 02.09.2016 | Media
Jim Joseph

I held my annual Twitter party #SuperBowlExp during the Super Bowl again this year, not to sweat out the game but to comment on all of the brand activity. We collectively rate the advertising and evaluate the marketing, and then take breaks when the game is actually in play!

My Fantasy Team Has Erectile Dysfunction: Mistakes of Sports Marketers

Greg Portell | Posted 10.29.2015 | Business
Greg Portell

In simple terms, advertisers buying more media and investing fewer resources in less glamorous execution capabilities. As the dollars continue to climb and financial questions become more pointed, advertisers will need to account for their decisions.

Rudy vs. Freddie: Notre Dame vs. Texas in the Story Bowl

Mike Bonifer | Posted 09.04.2016 | Sports
Mike Bonifer

This weekend, the teams of two legendary football programs will lock up in South Bend Indiana, when Texas visits Notre Dame for a game between teams and coaches with lots of questions that need answering.

Marketers are Prepping for FIFA Fallout

Greg Portell | Posted 05.28.2016 | Business
Greg Portell

While the extent of the criminal charges are eye-opening, the fact FIFA has shady areas within their realm should not come as a shock. FIFA's dance partners -- marketers, media and governments -- have plenty of cause to be concerned as the storm clouds hovered for years.

Supporting #technologyandstuff

Jim Joseph | Posted 01.05.2015 | Business
Jim Joseph

We ask our employees to take responsibility for their work, and we empower them to act on behalf of our organization. That's all well and good when things are going fine, but the minute there's an upset or a mistake then the fingers come pointing out.

Raynforest: Identifying Sports Marketing Influencers

Lin Humphrey | Posted 10.20.2014 | Business
Lin Humphrey

A key trend in digital and social media marketing is identifying influencers and their scope of influence. One area where online influence is just coming into examination is sports and sports marketing.

A Successful Entrepreneur's Thoughts On Happiness in Work and Life

MeiMei Fox | Posted 05.28.2014 | Small Business
MeiMei Fox

In response to my request that Gordon share some of his wisdom with aspiring entrepreneurs and change makers, he poetically replied, "The older I get (I'm 49 now), the more uncertain things appear.

Study Abroad at the Olympics?

Stacie Nevadomski Berdan | Posted 04.27.2014 | College
Stacie Nevadomski Berdan

Dr. Lisa Delpy Neirotti, associate professor of tourism and sport management at the GWU School of Business, has been leading groups of students to Olympic Games and World Cups since 1992. I asked her some questions about this business-related twist on study abroad while in Sochi.

Social Media Marketing Lessons From the NHL

Chad Pollitt | Posted 01.25.2014 | Business
Chad Pollitt

By offering engaging, entertaining, image-rich or problem-solving content on the right channel at the best time, brands can deliver impactful marketing that people love.

Sports Teams' Mobile Apps Are Leaving Money on The Touchscreen

Benjamin D. Goss, Ed.D. | Posted 01.23.2014 | College
Benjamin D. Goss, Ed.D.

Sport properties, please be clear: if your app is just a collective portal for your press releases, videos, social media and ticket office, you're leaving big money on the touchscreen.

Digital Innovators: Partnerships With Startups Attract Tech-Savvy Golfers Says Callaway SVP

Brian Honigman | Posted 08.14.2013 | Business
Brian Honigman

I spoke with Callaway SVP of Marketing, Harry Arnett on what's happening from a digital standpoint with the brand and the golf market as a whole.

Warsaw Sports Marketing Center: Two Decades of Educating Sports Marketing Leaders

Lin Humphrey | Posted 06.18.2013 | Business
Lin Humphrey

Continuing an ongoing look at unique marketing education techniques, I now visit the unique contributions of the country's first dedicated program to Sports Marketing, the Warsaw Sports Marketing Center at University of Oregon Lundquist College of Business.

Andrew Levy: Consigliere to the Boys of Summer

Robert David Jaffee | Posted 06.04.2012 | Sports
Robert David Jaffee

Pharaoh had Joseph. Marlon Brando's Don Corleone had Robert Duvall's Tom Hagen in The Godfather. David Cone, Goose Gossage and numerous baseball stars have Andrew Levy.

Athletes Want to Reach the Top of Their Game With Social Media

Beverly Macy | Posted 05.08.2012 | Sports
Beverly Macy

The growth of social media in sports is through the roof, and market-savvy athletes are using social platforms to extend their brand beyond the field.

Are Europe and North America Losing the Game of Sport?

Simon Chadwick | Posted 04.02.2012 | Sports
Simon Chadwick

There is already ample evidence that Asian sport is on the move: from investments in clubs and teams, through to successful bids for sporting mega-events.

How To Turn Your Customers Into Fans

Lou Imbriano | Posted 11.26.2011 | Small Business
Lou Imbriano

As someone who comes from the sports and entertainment world, I view consumers from a different perspective than those who work in most "mainstream" b...

World Cup Gets Sticker Shock in Brazil

Eric Ehrmann | Posted 09.24.2011 | Sports
Eric Ehrmann

Brazil has been in a state of depression since getting knocked out of the Copa de las Americas. The land of the samba is now struggling to manage the skyrocketing costs that will make the 2014 World Cup the most expensive ever.

Soccer Smackdown: Russia and FIFA sandbag Brazil

Eric Ehrmann | Posted 09.03.2011 | World
Eric Ehrmann

Brazil has been getting bashed in the global sports press for not making enough progress in constructing stadiums with the amenities FIFA likes to offer its fat cat supporters. But these critics miss half the point.

Laura Gottesdiener

In Badminton, Pants Are Back | Laura Gottesdiener | Posted 07.31.2011 | Sports

The Badminton World Federation ditched a proposed skirts-only rule for female players in the face of intense opposition from both players and women’...

Brazil Olympic Funding Taps Sports Marketing Gold

Eric Ehrmann | Posted 06.05.2011 | World
Eric Ehrmann

Ramping up for the 2016 Rio Games, Brazil is promoting tax incentives that allow companies and individuals to invest a portion of their income taxes in programs connected to Olympic sports.

New Jersey Devils and Their Fans Take a Bold Step Forward With "Mission Control"

Joe Favorito | Posted 05.25.2011 | Sports
Joe Favorito

The New Jersey Devils, once at the bottom of professional sports in the fan engagement category, have become one of the leaders in a league that uses the digital space better than any other.

Now Coming to a Ballpark Near You: The Chilean Miners

Joe Favorito | Posted 05.25.2011 | Sports
Joe Favorito

How will prominent Chilean athletes and other brands use the miners to enhance their presence? Will they be tied to an Olympic movement or large scale soccer event?