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Sports Marketing

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Jim Joseph | Posted 01.05.2015 | Business
Jim Joseph

We ask our employees to take responsibility for their work, and we empower them to act on behalf of our organization. That's all well and good when things are going fine, but the minute there's an upset or a mistake then the fingers come pointing out.

Raynforest: Identifying Sports Marketing Influencers

Lin Humphrey | Posted 10.20.2014 | Business
Lin Humphrey

A key trend in digital and social media marketing is identifying influencers and their scope of influence. One area where online influence is just coming into examination is sports and sports marketing.

A Successful Entrepreneur's Thoughts On Happiness in Work and Life

MeiMei Fox | Posted 05.28.2014 | Small Business
MeiMei Fox

In response to my request that Gordon share some of his wisdom with aspiring entrepreneurs and change makers, he poetically replied, "The older I get (I'm 49 now), the more uncertain things appear.

Study Abroad at the Olympics?

Stacie Nevadomski Berdan | Posted 04.27.2014 | College
Stacie Nevadomski Berdan

Dr. Lisa Delpy Neirotti, associate professor of tourism and sport management at the GWU School of Business, has been leading groups of students to Olympic Games and World Cups since 1992. I asked her some questions about this business-related twist on study abroad while in Sochi.

Social Media Marketing Lessons From the NHL

Chad Pollitt | Posted 01.25.2014 | Business
Chad Pollitt

By offering engaging, entertaining, image-rich or problem-solving content on the right channel at the best time, brands can deliver impactful marketing that people love.

Sports Teams' Mobile Apps Are Leaving Money on The Touchscreen

Benjamin D. Goss, Ed.D. | Posted 01.23.2014 | College
Benjamin D. Goss, Ed.D.

Sport properties, please be clear: if your app is just a collective portal for your press releases, videos, social media and ticket office, you're leaving big money on the touchscreen.

Digital Innovators: Partnerships With Startups Attract Tech-Savvy Golfers Says Callaway SVP

Brian Honigman | Posted 08.14.2013 | Business
Brian Honigman

I spoke with Callaway SVP of Marketing, Harry Arnett on what's happening from a digital standpoint with the brand and the golf market as a whole.

Warsaw Sports Marketing Center: Two Decades of Educating Sports Marketing Leaders

Lin Humphrey | Posted 06.18.2013 | Business
Lin Humphrey

Continuing an ongoing look at unique marketing education techniques, I now visit the unique contributions of the country's first dedicated program to Sports Marketing, the Warsaw Sports Marketing Center at University of Oregon Lundquist College of Business.

Andrew Levy: Consigliere to the Boys of Summer

Robert David Jaffee | Posted 06.04.2012 | Sports
Robert David Jaffee

Pharaoh had Joseph. Marlon Brando's Don Corleone had Robert Duvall's Tom Hagen in The Godfather. David Cone, Goose Gossage and numerous baseball stars have Andrew Levy.

Athletes Want to Reach the Top of Their Game With Social Media

Beverly Macy | Posted 05.08.2012 | Sports
Beverly Macy

The growth of social media in sports is through the roof, and market-savvy athletes are using social platforms to extend their brand beyond the field.

Are Europe and North America Losing the Game of Sport?

Simon Chadwick | Posted 04.02.2012 | Sports
Simon Chadwick

There is already ample evidence that Asian sport is on the move: from investments in clubs and teams, through to successful bids for sporting mega-events.

How To Turn Your Customers Into Fans

Lou Imbriano | Posted 11.26.2011 | Small Business
Lou Imbriano

As someone who comes from the sports and entertainment world, I view consumers from a different perspective than those who work in most "mainstream" b...

World Cup Gets Sticker Shock in Brazil

Eric Ehrmann | Posted 09.24.2011 | Sports
Eric Ehrmann

Brazil has been in a state of depression since getting knocked out of the Copa de las Americas. The land of the samba is now struggling to manage the skyrocketing costs that will make the 2014 World Cup the most expensive ever.

Soccer Smackdown: Russia and FIFA sandbag Brazil

Eric Ehrmann | Posted 09.03.2011 | World
Eric Ehrmann

Brazil has been getting bashed in the global sports press for not making enough progress in constructing stadiums with the amenities FIFA likes to offer its fat cat supporters. But these critics miss half the point.

Laura Gottesdiener

In Badminton, Pants Are Back | Laura Gottesdiener | Posted 07.31.2011 | Sports

The Badminton World Federation ditched a proposed skirts-only rule for female players in the face of intense opposition from both players and women’...

Brazil Olympic Funding Taps Sports Marketing Gold

Eric Ehrmann | Posted 06.05.2011 | World
Eric Ehrmann

Ramping up for the 2016 Rio Games, Brazil is promoting tax incentives that allow companies and individuals to invest a portion of their income taxes in programs connected to Olympic sports.

New Jersey Devils and Their Fans Take a Bold Step Forward With "Mission Control"

Joe Favorito | Posted 05.25.2011 | Sports
Joe Favorito

The New Jersey Devils, once at the bottom of professional sports in the fan engagement category, have become one of the leaders in a league that uses the digital space better than any other.

Now Coming to a Ballpark Near You: The Chilean Miners

Joe Favorito | Posted 05.25.2011 | Sports
Joe Favorito

How will prominent Chilean athletes and other brands use the miners to enhance their presence? Will they be tied to an Olympic movement or large scale soccer event?

It's All About the Chemistry...

Joe Favorito | Posted 05.25.2011 | Sports
Joe Favorito

Three young entrepreneurs, serial hoops followers, have spent five years compiling the best in show and are going to showcase the information to NBA teams with their product, Team Chemist.

What's In a (Horse's) Name? Maybe a Grand for Someone

Joe Favorito | Posted 05.25.2011 | New York
Joe Favorito

Yonkers Raceway, one old time track that has always been known for innovation, is still finding ways to pull in bodies and garner some good old fashioned horse sense publicity.

New York Jets: Saved By A New Training Center? |  Jason Del Rey | Posted 05.25.2011 | Business

In the past year, much of [the Jets former] stigma has dissolved. Some credit goes to fiery new head coach Rex Ryan. Some goes to Mark Sanchez, the yo...

Head-Shaving Brand Eschews Dead Relative Voiceover Trend in Sports Marketing

Dave Hollander | Posted 05.25.2011 | Sports
Dave Hollander

Do these guys understand the risks of using only living beings to sell their products while others are diving headfirst into twitter-licious, set-the-blogosphere-on-fire afterlife marketing?

Kenny Can You Spare A Dollar, Or Two?

Joe Favorito | Posted 05.25.2011 | Sports
Joe Favorito

Instead of dishing dimes he is promoting ... dollars? Two dollar bills to be exact.

The New Real Estate In Sports

Joe Favorito | Posted 05.25.2011 | New York
Joe Favorito

What this really shows, both for Foxwoods and for Under Armour, is the ability to again be liquid and find unconventional cost efficient ways to grow brands through sports.

New Nike Ad? It Should Have Held That Tiger

Sarah O'Leary | Posted 05.25.2011 | Media
Sarah O'Leary

Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.