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Sports Sponsorship

How The IOC Effectively Maintains A Gag Order On Nonsponsors Of The Olympics

The Conversation US | Posted 08.15.2016 | Business
The Conversation US

Whether on television or the internet, the vast majority of businesses are blocked from nearly any mention of the 2016 Olympic Games - whether in conjunction with promoting their own products or even just saluting their national teams.

Is Tiger Woods at Risk of Losing His Endorsement Contracts?

Jeremiah Reynolds | Posted 05.25.2011 | Sports
Jeremiah Reynolds

Tiger Woods earned an estimated $105 million from sponsorships last year. Could his future earnings from endorsements be at risk?

General Motors to Drop Sponsorship: Goodbye Buick Open

Stephanie Wei | Posted 05.25.2011 | Business
Stephanie Wei

It's tough to justify spending $6 million to $8 million to sponsor a golf tournament when thousands of people are losing their jobs.