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The silver lining of this lockout has been that it has exposed the way the NFL does business, and I'm not talking about rookie wage scales, salary caps or revenue sharing. I'm talking about the way it views its fans, or, more accurately, its customers.
We're officially down the rabbit hole. Ninety days into the lockout and NFL commissioner Roger Goodell is now trying to convince fans that the lockout is in their best interests. Thanks, but no thanks.