I have been a practitioner for corporate communications, including public relations for more than three decades. And I have been working in corporate responsibility for the last 15 as well. In that time I have come to the conclusion that the two professions are - or will become - one and the same.
While the NFL's public service announcement on domestic violence reflected their attempt to play defense given recent controversies, here are some of the examples of companies going on offense by letting their purpose shine during the Super Bowl.
As leaders, we usually end up at that crossroads where we have that one opportunity to close the deal, to persuade -- the meeting with our boss, the presentation to the Board of Directors, or the pitch to our customer.
In retrospect, shareholder capitalism wasn't all it was cracked up to be. Look at the flat or declining wages of most Americans, their growing economic insecurity, and the abandoned communities that litter the nation.
I worked with a number of boards and board chairs over the summer, and here are the things on their minds and the things they'll be grappling with this autumn, above and beyond the usual business of the year.
By developing productive rapport with internal and external stakeholders a company increases its bottom-line success and its strategic impact, while often simultaneously heightening its status as a good corporate citizen.
Three and a half years ago, Barack Obama was granted a position of leadership by the citizens of the United States. We are his stakeholders and should judge him on the job that he was elected to do as well.
I believe there are analogies and lessons to be drawn from the responsible citizenship on display by demonstrators across the world, and the responsible ownership practiced by active shareholders in corporations.