Entertainment marketing has typically relied on the 'spray and pray' model of marketing and advertising in the past. The studio makes a big movie, they allocate a ton of money for P&A (prints and advertising) and then they sit back and pray they make their numbers on opening day.
The Fandom Awakens! For this week's show, we're joined by a special guest, award-winning documentary filmmaker Ray Nowosielski, and we go through the big batch of trailers that dropped in the last few days.
For this week's show, we start things off by diving into the number one movie in the country, the Clint Eastwood docudrama American Sniper. In addition to marveling at the war pic's record-shattering opening weekend, we also get into Bradley Cooper's performance.
It's 2014, a black stormtrooper shouldn't be considered progress or pandering, it should be considered the norm. Still, there is definitely something striking and out of place about this stormtrooper that has nothing to do with the color of his skin.