The life cycle of a brand is dictated by its ability to deliver the product welcomed by a wanting marketplace. When that product drifts into territory foreign to the consumer, the once reliable revenue streams created by these individual consumers will follow.
Like most stories George Lucas has come up, this one is firmly rooted in classic mythology and aims to offer a tale to help us distinguish between actual love and mere infatuation through music and some of the most gorgeous animation to hit the big screen.
Wednesday sees the release of the first new Star Wars comic since Marvel took the license back from Dark Horse Comics and I was beyond curious to see how Marvel would handle the relaunch. It was anyone's guess how this might or might not sync up with the sort of stories we've been getting.
What's Trending got a chance to sit down with Curtis "50 Cent" Jackson at the SMS Audio booth at CES to get a look at some of their newest headphones. We got to geek out at the Star Wars-themed headphones; Chewbacca, R2D2, the Empire and the Rebellion are all represented.
The feasibility and combat applications of this imaginary weapon not withstanding, let's take a look at some hands-on, practical lightsaber possibilities here on Earth -- assuming one could actually be built.
The artist/graphic designer started out making flyers for bands during his college days. After moving to New York from San Diego, he landed a coveted job as an art director at the legendary Def Jam, creating iconic artwork for some of the label's biggest records, working closely with the Beastie Boys.
If you're looking for a last minute holiday gift for the nerd in your life, do your best to eschew the big stores and instead take a gander into your closest comic book store.
Out of the Ordinary as a film may end up being misunderstood, but I believe strongly in its message of love being the one emotion that has the power to make us a little bit magical.
It's 2014, a black stormtrooper shouldn't be considered progress or pandering, it should be considered the norm. Still, there is definitely something striking and out of place about this stormtrooper that has nothing to do with the color of his skin.
As Chris Taylor points out in his terrific new book, How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise, there has always been a political component to these motion pictures.
On Friday, December 19, 2014, we invite you to celebrate the fifth annual Wear Star Wars Share Star Wars Day, an affirmation of geek pride and a stance against gender-based discrimination.
The racist backlash to Star Wars was especially resonant in the wake of the grand jury decision not to indict Darren Wilson in the shooting death of Michael Brown.
Okay so, negotiations over a new global climate pact won't break the internet like the new Star Wars trailer. But maybe they should. We are now one year away from the deadline for a new agreement to slow the growing climate crisis.
On Friday, the 88-second trailer for the upcoming Star Wars: The Force Awakens debuted online and in theaters, immediately dividing fans over how pathetic their lives really are.
It's not easy being #1 in the radio ratings in a town like Chicago. Especially when competing against some 60 other stations.
By having a sister, I developed an early respect for the opposite sex I may not have if I had been an only child or one of three brothers.