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Starbucks Via

Alice Hines

Frappuccino Factory Jolts The South | Alice Hines | Posted 08.21.2012 | Business

A century ago, factories on Georgia's Savannah River spun cotton and channeled hydroelectric power for a new industrial South. Soon, a new plant will ...

Starbucks Iced Via Coffee

AP | Posted 05.25.2011 | Home

SEATTLE — Starbucks Corp. is getting chilly with its Via instant coffee as it tries to capture more of the $23 billion global instant coffee mar...

Starbucks Begins Selling Its New Instant Coffee Online

AP | Lauren Shepherd | Posted 05.25.2011 | Business

NEW YORK (AP) -- Starbucks Corp. began selling its new instant coffee online Tuesday, ahead of a nationwide launch to coincide with the company's firs...

Staying Real in an Instant

Howard Schultz | Posted 05.25.2011 | Business
Howard Schultz

During trying economic times, the brands that endure are those that that adapt to the changing needs of their customers, without forsaking their core values.

Starbucks Via: Instant "Soluble" Coffee Product Planned

AP | LAUREN SHEPHERD | Posted 05.25.2011 | Business

NEW YORK — Starbucks Corp. said Thursday it will unveil a new instant coffee as part of its attempt to turn around sluggish sales and shed its r...