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Starcom MediaVest Group

(VIDEO) AdTech Execs Support Scheppach's Run Against Childhood Leukemia

Andy Plesser | Posted 11.10.2016 | Home
Andy Plesser

CHICAGO - In this fast-moving industry, it can be easy to keep your head down, obsess over the latest media metrics, and not really look up to see th...

(VIDEO) VR Storytelling Is Adland's Number One Topic: Starcom's Donohue

Andy Plesser | Posted 09.16.2016 | Home
Andy Plesser

COLOGNE -- Publishers like The New York Times, USA Today, Washington Post, Sky News, Facebook and YouTube are now gaining traction for their 360-degr...

Starcom's Richman: Twitter Learnings Show Engagement With 'Emotional' Programming Lifts Brand Recall (VIDEO)

Andy Plesser | Posted 04.01.2016 | Home
Andy Plesser

MIAMI - A recent study that Starcom Mediavest Group conducted with Twitter and Canvas shows a 48% lift in brand recall for ads appearing in television...

(VIDEO) Data Consulting a New Focus for Agencies, MediaVest's Seifer

Andy Plesser | Posted 03.15.2016 | Home
Andy Plesser

One of the most critical areas for  agencies when it comes to programmatic advertising is in providing data insight  for clients. Helping brands u...

(VIDEO) Addressable TV Ad Spend Up 3x: SMG's Scheppach

Andy Plesser | Posted 10.28.2016 | Home
Andy Plesser

The ability to target individual television ads with internet-style precision is no longer just a fantasy - it's here and now. In fact, spending is b...

[VIDEO] SMG's CEO Desmond on Business Success: "Be Humble and Listen"

Andy Plesser | Posted 09.10.2015 | Home
Andy Plesser

Riding the crest of a wave is a pretty good feeling. But the bigger lessons can come from falling off and hitting the bottom. Many a business guru is...

The Thrill of the Media Biz Past, Present and Future: an Interview with Irwin Gotlieb (VIDEO)

Andy Plesser | Posted 08.24.2016 | Home
Andy Plesser

In Irwin Gotlieb's view, what should make the ad industry exciting to young people is the variety of skills they'll get to learn and clients they'll get to serve.

(VIDEO) Three Biggest Ad Trends by SMG CEO Desmond

Andy Plesser | Posted 06.18.2015 | Home
Andy Plesser

CHICAGO -- What are the biggest and most exciting trends affecting advertising and communication today? Mobile, quicker time to sale, and the fusion o...

(VIDEO) To Find Success, "Embrace Failure," Laura Desmond Urges

Andy Plesser | Posted 06.15.2016 | Home
Andy Plesser

CHICAGO -- Embrace failure. It's often possible to learn more from mistakes and pitfalls than from victories. That's the advice of Laura Desmond, CE...

(VIDEO) Online Video Exploding Globally and Starcom's Amanda Richman Explains Why

Andy Plesser | Posted 05.30.2015 | Home
Andy Plesser

AUSTIN - Online video is showing dramatic growth.  It is by far the fastest growing ad medium. In a closely watched quarterly report titled  Adver...

(VIDEO) Starcom's CEO Donohue & "New Establishment" Brand Airbnb

Andy Plesser | Posted 05.26.2015 | Home
Andy Plesser

AUSTIN -- One of the benefits of working with "new establishment brands" is they come to media planning without any baggage attached to them that ico...

(VIDEO) A Wonderful, Unexpected Run/Walk to Fight Cancer with Tracey Scheppach and David Moore

Andy Plesser | Posted 04.01.2015 | Home
Andy Plesser

FORT LAUDERDALE -  Cancer has touched so many of us -- and sometimes it hits very close to home.  Such is the case for SMG's EVP Tracey Scheppach wh...

(VIDEO) "I am after remaking the premium TV marketplace," Starcom MediaVest's Tracey Scheppach

Andy Plesser | Posted 03.28.2015 | Home
Andy Plesser

FORT LAUDERDALE  -- Two decades in to the era of the TV set-top box, ad agencies are still not finding it easy to get access to good audience target...

Tech Means 'Creative Renaissance' for TV: SMG's Scheppach

Andy Plesser | Posted 02.06.2015 | Home
Andy Plesser

CHICAGO -- The internet may have displaced newspapers, magazines and radio in many consumers' lives. But advertising execs - even those from technolog...

(VIDEO) 'Addressable TV Will Take Off In 2015': SMG's Scheppach

Andy Plesser | Posted 01.24.2015 | Home
Andy Plesser

CHICAGO - In 2014, TV began learning the targeting tricks that digital media have deployed for years. In 2015, those techniques will kick in to high g...

(VIDEO) AOL Presents iJustine In Chicago: the Beet Video Summit w/ McDonald's,Target, Digitas, Havas and SMG

Andy Plesser | Posted 01.18.2015 | Chicago
Andy Plesser

iJustine, a pioneering  innovator  in the Web originals space will headlining a two hour video summit on the emerging medium of digital video. Also ...

(VIDEO) Programmatic Tech has Disrupted the Media Agency Model, Analyst O'Connell

Andy Plesser | Posted 01.06.2015 | Home
Andy Plesser

NAPA, CA -- The rise in programmatic advertising has been tremendously disruptive the client - media agency relationship,  with many clients embracin...

(VIDEO) Mobile, Twitter Marketing Can Amplify TV Ads, SMG's Hocking

Andy Plesser | Posted 11.04.2014 | Home
Andy Plesser

LONDON -- When brands use mobile advertising or Twitter advertising, they can amplify their media spend and ROI, says Richard Hocking EMEA director ...

(VIDEO) SMG Eyes Virtual Reality Tech, Dynamic Storytelling

Andy Plesser | Posted 09.07.2014 | Home
Andy Plesser

CANNES, France -- New innovations in video technology are enabling more dynamic forms of storytelling, says Jon Anselmo, Head of Innovation at Starcom...

Look Who's Heading to Vieques for the Annual #BeetRetreat, presented by Videology with AOL On

Andy Plesser | Posted 03.24.2014 | Home
Andy Plesser

The third annual Beet.TV Executive Retreat on January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques.   Over the course of two day...

Media Agency SMG Lets its Brands Run Publisher Content via New Platform

Andy Plesser | Posted 03.11.2014 | Home
Andy Plesser

LAS VEGAS -- Branded content is hot in marketing land. Now Starcom Mediavest Group (SMG's) is saving brands the trouble of creating their own content ...

SMG CEO Laura Desmond: "Mobile Is Going to be the Channel for all Content"

Andy Plesser | Posted 11.24.2013 | Home
Andy Plesser

COLOGNE - Video is a global business and global phenomenon, but from a brand point of view, the industry could benefit from more scale and collaborat...