Historically, technology choices have been the domain of the CIO, however, with BYOD trending and new consumer-inspired enterprise applications entering the market, the sales force too is pushing the technology agenda with their CMO.
The tough part about building a company is much less about the effort required, and much more about the uncertainty and ambiguity surrounding every new twist and turn; you really don't know if it's going to work until after it does.
I've started to familiarize myself with the terminology necessary to operate in this world of building a business. I realized that women in particular are very disadvantaged by not knowing this language.
One of George Bush's most memorable lines was his complaint that the French had no word for "entrepreneur". Well, if Senator Dodd's new financial reform bill becomes law, we may well have the word, but no longer any need for it.