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Startup Technology

5 Rules for AB Testing in Startup Companies

Jose Vasquez | Posted 02.17.2015 | Business
Jose Vasquez

There's a lot of pressure on startups to perform well in their initial marketing and advertising campaigns. If you succeed, you'll earn a wealth of new business, but if the campaign fizzles, you'll have wasted a significant portion of your already-tight budget.

6 One-Time Tricks to Boost Your Small Business SEO Campaigns

Jose Vasquez | Posted 01.24.2015 | Small Business
Jose Vasquez

Put these six tricks to good use in your SEO campaign, and watch your rankings climb. Back up your efforts with a strong content marketing and offsite backlink building campaign, and you'll be a force to be reckoned with.

5 Ways to Qualify Leads Through an Inbound Marketing Strategy

Jose Vasquez | Posted 01.17.2015 | Small Business
Jose Vasquez

Inbound marketing does the work for you, generating tons of new leads, but with these strategies, you can refine your lead flow and increase qualified leads.

5 Risky Marketing Strategies Perfect For Emerging Businesses

Jose Vasquez | Posted 01.03.2015 | Small Business
Jose Vasquez

These risky marketing strategies are perfect for startups, who are young and can afford to take the gamble.

8 Types Of Content You'll Need For A Successful Marketing Strategy

Jose Vasquez | Posted 11.08.2014 | Small Business
Jose Vasquez

Content marketing is one of the most cost-efficient strategies you can use to get your startup off the ground, but only if you know what types of content work.

6 Scary Questions You'll Have to Face When You Start Your Own Business

Jose Vasquez | Posted 09.27.2014 | Small Business
Jose Vasquez

Before you start building your dream company, you'll need to face these six difficult questions.

How I Got My Startup Into Techstars

Startup Weekend | Posted 09.20.2014 | Technology
Startup Weekend

By: Brandt 'Bubba' Page, Founder and CEO of QuotaDeck.com Last February, I attended a Startup Weekend in Provo, Utah not really knowing what to expec...

Marketing Is An Experiment For Startup Companies

Jose Vasquez | Posted 06.28.2014 | Small Business
Jose Vasquez

As a marketer and entrepreneur, you need to channel the scientific method in order to get the most out of your marketing campaign.

4 Reasons Privacy Technology is the Next Great Trend in Startups

Jose Vasquez | Posted 06.21.2014 | Small Business
Jose Vasquez

Why has user privacy become such an influential need for tech companies to serve?

3 Reasons SEO Isn't Going Away For Startup Tech Companies

Jose Vasquez | Posted 05.31.2014 | Small Business
Jose Vasquez

Some analysts have speculated that in a matter of years, SEO as we know it will no longer be a relevant strategy for companies. However, for startup tech companies, I believe SEO will be a permanent fixture as a digital marketing strategy. Here's why.

3 Mental Exercises To Overcome Stress In Startups

Jose Vasquez | Posted 05.24.2014 | Small Business
Jose Vasquez

Fortunately, no amount of stress is impossible to overcome, and taking time to adjust your perspective is often all you need to stop worrying and start coming up with solutions to your problems.

3 Facts To Consider Before Expanding Your Startup Tech Company

Jose Vasquez | Posted 05.17.2014 | Small Business
Jose Vasquez

That urge to rapidly expand your business to reach new demographics, meet new needs, and of course net new sales, is both reasonable and healthy. However, there's a flip side to expansion that many entrepreneurs neglect.

10 Qualities Every E-Commerce Site Needs In A Startup Tech Company

Jose Vasquez | Posted 03.15.2014 | Small Business
Jose Vasquez

E-commerce sites are an increasingly popular platform for making money online, only recently being eclipsed by mobile applications. The ability to develop responsive e-commerce platforms and coordinate between traditional and mobile store opportunities has complicated the e-commerce game, but the fundamental principles of a quality, enticing online store remain the same.

10 Qualities Of Successful Mobile Apps In Startup Tech Companies

Jose Vasquez | Posted 03.02.2014 | Small Business
Jose Vasquez

Technology's evolutionary path has led us to an age where the most significant developments seem to be the ones that can fit on a smartphone. Conventional tech companies are finding new ways to offer their products and services in a digestible, minimal form while some new tech companies are focusing on promoting mobile-exclusive products.

The 5 Temptations You Must Resist As A Startup Tech Entrepreneur

Jose Vasquez | Posted 12.28.2013 | Small Business
Jose Vasquez

Starting a tech company is a process full of excitement, enthusiasm, and new ideas--as it should be. But not all entrepreneurial temptations are worth indulging, and these five should be avoided at all costs.

Silicon America: 5 Startup Economies Keeping it Real and Bringing it Back

Rebekah Iliff | Posted 09.22.2012 | Technology
Rebekah Iliff

While the polarized political climate is palpable and the complaints around economic stability are great, the groundswell of entrepreneurship has never been more apparent.

Tech, Tech, No Tech

Patrick FitzGerald | Posted 03.24.2012 | Small Business
Patrick FitzGerald

What if you have an idea for a company that is not technology-related, is not going to revolutionize the way people socialize, communicate, shop, or -- gasp -- is an actual brick and mortar business? Can it be done and do you have a shot?