A few weeks ago, I went to Asheville for a 4-day cycling trip. I'm not a particularly good planner, and I'm terrible at thinking through itineraries in advance. My planning for this trip was similar to my planning for every other trip I take: a few days before the trip, or even once I land, I search TripAdvisor, Yelp and Google to make an itinerary.
When Lesson.ly was just a four-person company, team candor drove every element of our success. Each member felt comfortable being frank with the others, providing open and honest feedback, even when that feedback risked bruising an ego. What resulted were better decisions, execution, and output. It was contagious.
hough I'm familiar with some of the larger startups and how they operate, I wanted to learn more about the smaller bootstrapped companies just entering the market. That lead me to interview Lori Zack of 4Sleep, a very new mattress company looking to compete with both traditional mattress companies and the very popular mattress startups.
I methodically worked through all features that the product will have, that I'd listed out earlier. I then added more detail for each, and how it would work practically. If possible then I wrote a manual way for this to be done initially; then how it could work automatically later. The point of doing that is that at launch, you don't need to have everything automated.