These days, self-government is under assault. Unfortunately, a minority faction is overtaking town halls around the nation and suppressing any discussion at all. In the Bay Area the problem is particularly acute.
The goals of agencies will inevitably vary based on their size, location, and purpose. However, they all share the same question: How do we measure social media success if we are looking to track quality, as opposed to quantity, of interaction?
I believe the solutions the country is so desperately looking for are going to come at the local level -- from our mayors and engaged citizens working with their communities. It's our cities, not the nation's capital, that are the real idea factory of our country.