While any sports shoe and apparel manufacturer can sign star athletes, Under Armour and Nike's other rivals have yet to master its use of the news media for promotional leverage. Nike pioneered this strategy during the 1984 Olympics.
I don't know if the Warriors will repeat this year, but they certainly had a good swag on to start the 2015-2016 season. All I know is we won last year and no one can ever take that away from us. Go Dubs!