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Steroid Allegations

Tiger - and All the Other Untrustworthy Marketing Spokesboys

Richard Laermer | Posted 05.25.2011 | Sports
Richard Laermer

The final stop in my tour of poorly-timed sports marketing missteps: the soon-to-be-boring soap opera of Tiger and his lillies. Woods was an untouchable until a mere two weeks ago; now sports marketers don't what to do with him.