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Stickiness

How the Sari Tipped the Scales, Effortlessly!

Devishobha Ramanan | Posted 06.15.2015 | Impact
Devishobha Ramanan

When asked about the vision for the pact, Ally and Anju say that they hope to do it year after year with women from all over the world joining in. They are very happy about their new sari habit, and see no reason why the saris that tumbled out should go back into the corners of their wardrobes.

What Makes Stickiness So Seductive?

Anneli Rufus | Posted 05.07.2013 | Taste
Anneli Rufus

Presented with something sticky, our teeth and jaws tell us that this substance is highly concentrated, extremely dense: thus either delicious or nutritious or both.

Watch: 60 Seconds of Social Media

Shawn Amos | Posted 06.27.2012 | Technology
Shawn Amos

A lot has changed since the early days of Internet video. Today's professionally produced content is not only leaps and bounds from early amateur video, it's competing with broadcast television for viewers and ad dollars.

10 Rules for Picking a Company Name That Sticks

Marty Zwilling | Posted 02.12.2012 | Small Business
Marty Zwilling

First things first -- your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you.

Friendless in Seattle: Searching for Answers

Dr. Irene S. Levine | Posted 11.17.2011 | Healthy Living
Dr. Irene S. Levine

You may be making bad choices when you choose potential friends. The odds are better that a friendship will "stick" when two people have a common thread, such as a shared interest.