Jonah Sachs recommends seeing members of your target audience as heroes in the making and the stars of your stories. This is where you need to inspire and empower rather than promote messages of inadequacy or "not having or being enough."
I was raised to conform to a narrative of the good Christian life, and what I am discovering is that God is about busting the status quo of the narratives we have created. God wants us to write different scripts, explore off-beaten paths, and move upward and away from a prescribed life.
This weekend, the teams of two legendary football programs will lock up in South Bend Indiana, when Texas visits Notre Dame for a game between teams and coaches with lots of questions that need answering.
Melanie Martinez released her debut album, Cry Baby, on August 14th, and it's already topping the charts. With the #1 spot on the Alternative Albums Chart and #4 on the iTunes albums chart, no tears shall be shed anytime soon!
Story is the ocean we are swimming in. And because it is, we don't necessarily feel wet when we're in it, but we are. Fish aren't taught to swim. And you aren't taught to tell stories. As a child, you didn't need to be taught.
I am a story and career consultant for writers. Many writers face the challenge of how to elevate the emotional component of their story. If we are not connecting to your story on an emotional level, the story doesn't work.
Everyone always says that the key to creating a successful company and then monetizing on it is to hustle. Hustle. Hustle. Hustle. But what exactly does that mean? How do you even get the opportunity to hustle to an investor? How do you approach a major company and try to secure a deal with them?
I'm not famous; it's not why I do it. I do it to "make art out of the fabric of my life," and to find something universal from the microcosm of my own life's experiences. I believe powerfully and mightily in the art form.
While studying the TV pilots for the upcoming Fall season, I noticed that many of them start with a set up of the personal dilemma for the central character. This gives the audience a point of connection in the story. In fiction and in life, there is tremendous value in starting with why.