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Strategic Marketing

Mindful Marketing Goes Mainstream: A Third Metric Live Conference Review

Lisa Nirell | Posted 06.30.2014 | Business
Lisa Nirell

If you are one of those highly accomplished, over-caffeinated, exhausted business leaders, you're in luck. It is now cool to admit it, and approach things in a healthier way.

How Marketing Leaders Can Secure a Seat in the C-Suite

Lisa Nirell | Posted 06.17.2014 | Business
Lisa Nirell

"CEOs are from Mars; CMOs are from Venus." That is one of my favorite lines from the former CEO of Eloqua, Joe Payne. And ten years after the birth ...