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Strategies for Growth

Why You Need to Grow Your Small Business With Strategic Service Providers

​Jackie Nagel | Posted 07.09.2014 | Small Business
​Jackie Nagel

As a small business continues to grow, more and more small business owners rely on service providers for their expertise, industry knowledge, and time...

A Strategy that Integrates People and Products

Donna Flagg | Posted 05.25.2011 | Business
Donna Flagg

Sometimes I get a strange reaction when I explain that there isn't any difference between marketing and training. People have a hard time grasping th...

Interesting Innovations that Generate Growth and Shape Markets

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

Sustainable competitive advantage comes about by developing innovations that solve consumer problems -- innovations that shape behavior and create new markets.

Post Recession Economic Growth Means Challenging Our Concept of "Normal"

Jenny Darroch | Posted 05.25.2011 | Home
Jenny Darroch

In my last blog, I wrote about the contribution of marketing strategy, and more specifically marketing research, to develop new recipes and ideas that...

Firing Customers: Are All Customers Created Equal?

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

Even though customers are the reason you are in business, not all customers are worth retaining. A bad customer is one that will put the organization at risk financially.

Marketing Strategy Has an Important Role to Play in Post-Recession Economic Growth

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

To contribute to post-recession economic growth means paying attention to the methods that will allow organizations to create customers, shape markets, and alter consumer behavior.

Car Buying Behavior: The Case of Demotorization

Jenny Darroch | Posted 05.25.2011 | Green
Jenny Darroch

A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman reported the results of a JD ...