iOS app Android app

Strategy Consulting

Data Isn't Truth. It's Signal.

Kevin McDermott | Posted 12.14.2016 | Business
Kevin McDermott

When people are presented with disagreeable facts they tend to double down on their own truth.

What It Takes to Activate Your Power

Kristin Swarcheck | Posted 12.13.2016 | GPS for the Soul
Kristin Swarcheck

It is 3 am as I wake from a deep sleep on the night that marks the last Supermoon of 2016. As I look at the clock and glance at my 7-year old baby gir...

Conference Stars: How to Get the Most Out of Conferences (Part Two)

Jessica Lui | Posted 11.30.2016 | Business
Jessica Lui

This is the first of a two part article titled: "Conference Stars: How to Get the Most Out of Conferences". You can read Part One here. Dress to Im...

Conference Stars: How to Get the Most Out of Conferences (Part One)

Jessica Lui | Posted 10.04.2016 | Business
Jessica Lui

This is the first of a two part article titled: "Conference Stars: How to Get the Most Out of Conferences" Smart people use conferences as an oppo...

Building Bridges for Entrepreneurial Success

Jessica Lui | Posted 09.02.2016 | Business
Jessica Lui

Last June, I had the honour of being invited to the 7th annual Global Entrepreneurship Summit (GES), hosted by President Barack Obama at Stanford University, California.

Donald Trump's Four Steps to Success Could Be His Undoing

Michael J. Parker | Posted 08.05.2016 | Politics
Michael J. Parker

Whatever you think of the current election, the Trump strategy is worth taking a look at, because it has been both Trump's key to success but also the source of his currently declining poll numbers. Trump has rewritten the rules, but also authored the guidebook on how to potentially defeat him.

Learning Story

Jen Grisanti | Posted 08.04.2016 | Los Angeles
Jen Grisanti

We are all storytellers. We begin telling stories as small children and continue throughout our lives. Story is a constant. I've worked with story for 25 years now. As a former studio executive, a current writing instructor for a network and independent story/career consultant, I'm on a constant quest to understand how to best guide writers to write their stories in a way that leads to a sale in TV or film.

Turning Java Into Jobs: How To Master The Coffee Chat

Jessica Lui | Posted 07.05.2016 | Business
Jessica Lui

Whether you're following up with a new connection or seeking advice from an established mentor, you can gain valuable insight through reaching out for a cup of coffee.

How Strategic Initiatives Will Help Your Business Succeed

Brian de Haaff | Posted 06.30.2016 | Business
Brian de Haaff

When you establish initiatives, you are simply specifying the work that must be accomplished by your development team in order to achieve the goals and deliver against the larger strategy that has been set.

The Future of Marketing: Explainer Videos That Convert

Milena Milićević | Posted 06.23.2016 | Technology
Milena Milićević

Have you heard of Think With Google website? Now that the leading search engine has bought YouTube for $1.65 billion its playbook about creating the...

Decoding Networking: How to Start Networking (and Succeed!)

Jessica Lui | Posted 06.08.2016 | Business
Jessica Lui

I'm often asked about how to start networking. While many professionals recognize networking is important, they aren't sure where to start or what best practices will help them succeed. There are five key questions you should be asking to start networking -- and succeed

Making Billions

Marc Prine | Posted 04.29.2016 | Business
Marc Prine

While artistic license is taken within the show, Billions puts psychology in the workplace front and center. One thing is clear, management sciences are here and based on the Bureau of Labor and Statistics, the I-O psychology will see a 20 percent growth in the next decade.

8 Mindfulness Tips for Business Decision Makers

Valeh Nazemoff | Posted 10.02.2016 | Business
Valeh Nazemoff

How great is it when a nice guy or girl finishes first? I was overjoyed to see on my LinkedIn feed that a former colleague, friend, and all-around goo...

Creating a Clear Statement of Work: Avoid 'Scope Creep'

Janet Odgis | Posted 03.29.2016 | Business
Janet Odgis

For designers and clients, 'scope creep' is an all-too-common challenge. Whether or not requirements and goals are firmly established from the outset,...

Don't Outsource Your Brain to Consultants

Brian de Haaff | Posted 01.27.2017 | Business
Brian de Haaff

If you have worked in a big company -- you can almost smell it in the air. The big boss has some thorny problem or is afraid to actually make an important decision. And rather than digging in and getting bold -- here come the consultants.

Stop Calling Me "Unemployed"

Ashley McAlpin | Posted 01.08.2017 | Business
Ashley McAlpin

Why "Freelance" doesn't mean unemployed + 9 other myths about entrepreneurship When I first set off to start my own marketing consulting company, ...

The Struggle is Real: Why Your Solo Practice is Struggling

Allison Valderia | Posted 10.20.2016 | Business
Allison Valderia

These three pitfalls apply to any entrepreneur running a business, solo or not. These are just three missteps that I've noticed entrepreneurs make in launching and trying to maintain a business. At the heart of the matter is that you don't want to be an educated bum trying to run a business.

7 Ways To Better Digitally Market Your Brand

Erin McKelle | Posted 10.07.2016 | Business
Erin McKelle

Here's the thing that no one wants you to know; digital marketing is common sense. While it of course involves technicalities and confusing jargon, as does any field, the methodologies and techniques involved come from using logic and reason to approach any given strategy.

Smart Networking: The Right (and Wrong) Way to Network

Jessica Lui | Posted 09.28.2016 | Business
Jessica Lui

Networking is one of the most powerful tools for personal and professional advancement. Successful people know this: they introduce each other to new business opportunities, help each other's children land top internships, and invest time and energy into each other's initiatives.

What Is SEO? Your 101 Guide to Search Engine Optimization

Erin McKelle | Posted 09.23.2016 | Business
Erin McKelle

If you've written a blog post, you probably want to get the highest chance of readership possible, right? SEO refers to a process used to most ideally advance your rankings and search capabilities online.

How an Entrepreneur Quit Her Job And Built a $20M Company

Harry Red | Posted 08.14.2016 | Business
Harry Red

As cofounder and CEO of TayganPoint Consulting Group, a firm with $20 million in annual revenue, Joy Taylor is an excellent example. Case in point? She hit upon her first success at 29.

Why Entrepreneurs Should Use The Strategy Plan Instead of The Business Plan

Yura Bryant | Posted 08.12.2016 | Business
Yura Bryant

What is one of the first things people say you need before going into business? A business plan. The basis of this statement is that the business plan is supposed to be instrumental in guiding your business's path towards continual growth.

How to Turn a Consulting Business into a $35M Tech Empire

Sean Kim | Posted 05.20.2016 | Business
Sean Kim

Our lovely and humble guest, Rand Fishkin, has built a $36,000,000 (yes, that's 6 zeros) annual business, that helps other companies with their SEO and other marketing strategies.

"Think How You Are Adding Value": David Williams Interview

Svetlana Dotsenko | Posted 06.30.2015 | Small Business
Svetlana Dotsenko

After ten years of blogging, David is not resting on his laurels. He publishes new posts frequently, has a popular healthcare podcast, and is active on social media.

My Worst Career Move

Jon Raj | Posted 06.16.2015 | Small Business
Jon Raj

As a student of both marketing and digital advertising, that November I felt a sea change about to happen. Digital was being infused into all types of advertising and data was becoming more and more important.