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Strategy Consulting

The Struggle is Real: Why Your Solo Practice is Struggling

Allison Valderia | Posted 10.20.2015 | Business
Allison Valderia

These three pitfalls apply to any entrepreneur running a business, solo or not. These are just three missteps that I've noticed entrepreneurs make in launching and trying to maintain a business. At the heart of the matter is that you don't want to be an educated bum trying to run a business.

7 Ways To Better Digitally Market Your Brand

Erin McKelle | Posted 10.07.2015 | Business
Erin McKelle

Here's the thing that no one wants you to know; digital marketing is common sense. While it of course involves technicalities and confusing jargon, as does any field, the methodologies and techniques involved come from using logic and reason to approach any given strategy.

Smart Networking: The Right (and Wrong) Way to Network

Jessica Lui | Posted 09.30.2015 | Business
Jessica Lui

Networking is one of the most powerful tools for personal and professional advancement. Successful people know this: they introduce each other to new business opportunities, help each other's children land top internships, and invest time and energy into each other's initiatives.

What Is SEO? Your 101 Guide to Search Engine Optimization

Erin McKelle | Posted 09.23.2015 | Business
Erin McKelle

If you've written a blog post, you probably want to get the highest chance of readership possible, right? SEO refers to a process used to most ideally advance your rankings and search capabilities online.

How an Entrepreneur Quit Her Job And Built a $20M Company

Harry Red | Posted 08.14.2015 | Business
Harry Red

As cofounder and CEO of TayganPoint Consulting Group, a firm with $20 million in annual revenue, Joy Taylor is an excellent example. Case in point? She hit upon her first success at 29.

Why Entrepreneurs Should Use The Strategy Plan Instead of The Business Plan

Yura Bryant | Posted 08.13.2015 | Business
Yura Bryant

What is one of the first things people say you need before going into business? A business plan. The basis of this statement is that the business plan is supposed to be instrumental in guiding your business's path towards continual growth.

How to Turn a Consulting Business into a $35M Tech Empire

Sean Kim | Posted 05.21.2015 | Business
Sean Kim

Our lovely and humble guest, Rand Fishkin, has built a $36,000,000 (yes, that's 6 zeros) annual business, that helps other companies with their SEO and other marketing strategies.

"Think How You Are Adding Value": David Williams Interview

Svetlana Dotsenko | Posted 06.30.2015 | Small Business
Svetlana Dotsenko

After ten years of blogging, David is not resting on his laurels. He publishes new posts frequently, has a popular healthcare podcast, and is active on social media.

My Worst Career Move

Jon Raj | Posted 06.16.2015 | Small Business
Jon Raj

As a student of both marketing and digital advertising, that November I felt a sea change about to happen. Digital was being infused into all types of advertising and data was becoming more and more important.

Do We Heart Southwest's New Brand?

Tom Silva | Posted 06.02.2015 | Business
Tom Silva

Logo design is all about semiotics or the science of signs. But, despite its name, the science is relatively simple at the outset.

Business Management: We Don't Know What We Don't Know About What We Don't Know

Ari Garber | Posted 04.05.2015 | Business
Ari Garber

Taking time to delve into deeper issues of your business is crucial to becoming successful. With the emergence of big data, all signs point to the idea that utilizing big data is imperative in order to learn from your past, predict future trends, and ultimately, stay ahead of your competition.

Being Honest With Myself: I Never Played Third Base

Jeremy Shure | Posted 01.11.2015 | Small Business
Jeremy Shure

Honesty in business is vital, and one's name is all they have. As it relates to the above, I've learned over time that sometimes the hardest person to be honest with is yourself, and it's the same as it relates to a startup.

How Do You Bring About Real Time Strategic Change?

BJ Gallagher | Posted 10.28.2014 | Business
BJ Gallagher

How to bring about organizational change is one of the chief challenges of my own consulting clients, so I sat down with Jake Jacobs recently to get his take on how to be an effective change agent, and how to facilitate positive organizational change.

The Magnification Effect: Minimizing Your Hidden Cost as an Executive or Manager

Edward Muzio | Posted 09.10.2014 | Business
Edward Muzio

This amusing (or depressing) anecdote is more than just a reminder to proofread your emails. It's a case study in the magnification effect of senior leadership.

Barbara Annis and Dr. Keith Merron on the Need for Gender Intelligence, An Exclusive Interview (Pt 5)

Jarod Cerf | Posted 08.13.2014 | Books
Jarod Cerf

Though we alluded to it in last week's post, today we'll go into why Barbara and Keith, authors of Gender Intelligence, are so willing to share the core aspects of their business for the price of a book and how the technology industry's employment struggles provide us with an opportunity to revise the conversation.

The Myth of Overnight Success

Ciara Pressler | Posted 05.27.2014 | Small Business
Ciara Pressler

In the age of "Do what you love!" there is an overabundance of gurus who tell you that all it takes is passion, an idea, and a website to be a success. They are not telling you the whole story.

A Valentine's Day Consideration: A Radical Change in How We Build Mission-focused Business Relationships

Sandy Marshall | Posted 04.14.2014 | Impact
Sandy Marshall

If in romantic relationships we could forgo a contract between two people in favor of a relationship built on long-term trust and dependability, why couldn't this work in a business context?

McKinsey Junior -- The Jump 'Outside the Box' (Part 2)

Spiros Margaris | Posted 03.18.2014 | Business
Spiros Margaris

Even when a company is on the top of the game, it should dare to change the way to play the game going forward.

Business and Philosophy

Alain de Botton | Posted 01.23.2014 | Business
Alain de Botton

Letting philosophers into the boardrooms should lead society to more sophisticated account of what businesses should be doing for us, and by definition, should also help the bottom line. The division between the office and the ivory tower has gone on too long.

Lower Your Taxes and Increase Your Cash Flow

Phil Jemmett | Posted 10.28.2013 | Business
Phil Jemmett

Are you maximizing your tax deductions? Many commercial real estate investors are not maximizing the tax depreciation deductions from their assets, f...

Learning About Strategy From King Henry VIII and Thomas Cromwell

Vivien Hoexter | Posted 10.09.2013 | Impact
Vivien Hoexter

I recently read a great book about the legendary English King Henry VIII, and I was impressed at how skilled a leader he was. Henry really knew how to...

Turning a 'No, Thank You' Into a 'Yes, Please'

Marcia Wieder | Posted 08.20.2013 | Business
Marcia Wieder

We've all heard it before: You approach a potential client or customer with your best pitch for your incredible services/products and you get a resoun...

Weiner's Wife Enjoyed Plum Arrangement While At State

The Huffington Post | Dave Jamieson | Posted 05.20.2013 | Politics

Huma Abedin, longtime friend of the Clintons and wife of former Rep. Anthony Weiner, enjoyed an arrangement to work as an adviser in the State Departm...

Entrepreneurs: Ditch Your Marketing Plan and Focus on Your Game Plan

Ciara Pressler | Posted 06.04.2013 | Small Business
Ciara Pressler

In my work launching new businesses (or fixing businesses that have plateaued), one place I see entrepreneurs in every industry get stuck, frustrated, or misguided, is in attempting to apply old models to new business.

Marketers: Forget the Spending Plan, Focus on Your Consumer

Taddy Hall | Posted 06.04.2013 | Business
Taddy Hall

Much has been discussed about the short tenure of CMOs. The primary reason for the brevity, however, is a frequent misgiving that successful marketing begins with allocation and ends with execution and measurement.