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Strategy&

What Metrics Nonprofits Need to Care More About When It Comes to Raising Money

Brady Josephson | Posted 02.07.2017 | Impact
Brady Josephson

You are what you measure. So goes the expression. An expression I personally believe in and the older I get and more experience I have, I think the i...

#FredinChina: Is Didi to blame for a disruptive ride-hailing market?

Fred Raillard | Posted 01.31.2017 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer with Farid Mokart of FRED & FARID, an independent creative boutique network bas...

5 Ways To Change The Game In Your Business This 2017

Ursula Nwobu | Posted 01.11.2017 | Business
Ursula Nwobu

PhotoCredit The streets are still coloured in many glassy lights, the parks are still filled with children with happy faces, and merry songs are stil...

Protecting Our Fourth Estate: The Plunder of Politics and PR

Alan Kelly | Posted 12.11.2016 | Media
Alan Kelly

Last month, when President-Elect Donald Trump convened a meeting of American news elites, he shocked us with another dissection of our precious Fourth...

4 Reminders About the Impact of Brand Reputation from A Chance Interaction with a Restaurant Owner

Sarah Deane | Posted 12.11.2016 | Business
Sarah Deane

I had a very interesting interaction the other day with a man who is a partner in a Poke bar chain that has a couple of locations nearby. The interac...

Non-profits In A Trump Era: How To Build And Strengthen Coalitions

Anika Rahman | Posted 12.06.2016 | Politics
Anika Rahman

How do we grow a stronger political base, inspire long-term action, and hold the line for the next four years on so many fronts?

Trump Voters: Should We Write Them Off or Try to Bring Them Back from the Dark Side: Part I

Andy Schmookler | Posted 12.03.2016 | Politics
Andy Schmookler

A friend tells me that I'm wasting my time with my efforts to engage the conservatives of my very red congressional District (VA-06), using challengin...

Why The Fundamental Strategic Choice Is Between Converging And Diverging

George Bradt | Posted 12.01.2016 | Business
George Bradt

At its heart, strategy is a series of choices across converging to be like others and diverging to be different from them. The areas in which you choo...

4 Reasons Why Brands Did Not Achieve their Expected Customer Experience (CX) Impact in 2016

Sarah Deane | Posted 11.22.2016 | Business
Sarah Deane

In 2016 we have seen a year filled with everything Customer Experience and, as we now near the end of the year, many organizations are well underway w...

"Seek Peace While Preparing for War": Going to/after Trump about Climate Change

Andy Schmookler | Posted 11.15.2016 | Politics
Andy Schmookler

This is the first sequel to the opening statement of this series, which laid out this basic idea: In this extremely dangerous moment in our nation's...

Nothing Changes Until You Tell Yourself the Truth

Randy Pennington | Posted 11.14.2016 | Business
Randy Pennington

Depending on your preferred quote, the truth will make you miserable, make you mad, and set you free ... but not until it is finished with you. I ta...

How Diversity And Inclusion Relate To Brexit And Trump's Win

Sylvana Storey | Posted 11.14.2016 | Business
Sylvana Storey

Now the White Male has acted and indeed his voice has not only been heard loud and clear but his actions have unequivocally shown to us that he feels that he is being left behind.

"Seek Peace While Preparing for War": A Strategy for the Outset of the Trump Era

Andy Schmookler | Posted 11.14.2016 | Politics
Andy Schmookler

Let's test, not assume The United States has entered an extraordinarily dangerous era, with Donald Trump as President and a deplorable Republican Par...

How to Involve the Sales Team in Your Content Strategy

James Carbary | Posted 10.13.2016 | Business
James Carbary

Your sales team should be on the starting lineup of your content strategy. They need to be involved in choosing the plays and calling the shots, because they will be the ones responsible for driving it home.

What Is an Unfair Competitive Advantage?

Quora | Posted 10.13.2016 | Business
Quora

What is unfair competitive advantage? originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people w...

What Does It Feel Like to Play a Chess Grandmaster?

Quora | Posted 10.12.2016 | Entertainment
Quora

What does it feel like to play grandmaster level chess? originally appeared on Quora - the knowledge sharing network where compelling questions are an...

A Positive Business Strategy Is Key To Success Today

Marty Zwilling | Posted 10.12.2016 | Business
Marty Zwilling

Does your business have a visible positive strategy, or do your customers and employees still see your primary focus as closing more sales and killing...

3 Tips to Increase the Level of your Customer Service Experience

Sarah Deane | Posted 10.04.2016 | Business
Sarah Deane

National Customer Service Week is upon us. It serves as a reminder of the importance of appreciating those employees that deliver your brand experien...

Where Does Innovation Begin In Your Company?

Scott MacFarland | Posted 10.03.2016 | Business
Scott MacFarland

Innovation comes in many forms and variations. Some people think about innovation as a new product or device the world needs. Others may say it is something that has never been produced before.

Lessons From Sun Tzu: How To Use Military Strategy To Build Better Habits

James Clear | Posted 10.04.2016 | Healthy Living
James Clear

Sun Tzu was a legendary military strategist in ancient China and he is the author of the famous book, The Art of War. He was a master of "soft power" ...

Why No One Cares About Your Product Strategy

Brian de Haaff | Posted 09.27.2016 | Business
Brian de Haaff

The group returns exhausted from the 48-hour huddle with the "master plan" in hand. (And for some, with an even more inflated sense of self-importance.) And then everyone promptly forgets about it.

Powerful Strategies for Running a Successful Business

Anita Heidema | Posted 09.22.2016 | Business
Anita Heidema

The foundation behind any successful business is mindset, but in order to build your ideas and beliefs into a viable, revenue-driving business, you must have the right strategies in place.

The False Promise of Demographics

Ujwal Arkalgud | Posted 09.22.2016 | Business
Ujwal Arkalgud

Our culture teaches us some assumptions (like money = sign of success) that are often internalized in our brains. We don't even think of them as assumptions. They're disguised as truths that we must all just simply accept. One such assumption relates to the way we, as business professionals, choose to study our customers and prospects.

The AI Dividend: Shaping the Future of Civilization

James Canton | Posted 09.19.2016 | Business
James Canton

I gave a TEDx talk on the future of thinking machines in California this weekend.The central idea of my talk was that we could be entering an era of a...

So You Measure Your Customers... But, How do Your Customers Measure You?

Sarah Deane | Posted 09.15.2016 | Business
Sarah Deane

A quick search online will bring back numerous posts, articles, companies, tools and other content centered on measuring your customer experience. In the last year, the topic of measuring experience has been top of mind for many organizations looking to better understand and improve their customer experience.