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3 Ways Mobile is Impacting Your Marketing Right Now

Ernan Roman | Posted 05.05.2015 | Business
Ernan Roman

Your company has become a mobile experience for customers whether you are ready for it or not. Today's multi-device consumer is increasingly accessing your information, messaging and ads on a mobile device.

Why Chess?

John Koshy | Posted 05.05.2015 | Education
John Koshy

If you favor intelligence over strength, then think chess. Unlike some other games, chess does not rely on luck, muscular strength or brute force. It is a brain over brawn exercise and an exquisite art form that has existed for more than 1500 years.

5 Lessons for Creating 'Viral' Content From BuzzFeed

Jonha Revesencio | Posted 05.05.2015 | Small Business
Jonha Revesencio

In an effort to reverse engineer BuzzFeed's winning formula for viral content, here's what you can do with your content; based on the 'BuzzFeed Model.'

I'm Freddy Gray, Says Hillary. And You're Rich, Says Bernie

Alan Kelly | Posted 04.30.2015 | Politics
Alan Kelly

How might Sanders, a self-described democratic socialist, reflect on Hillary's Baltimore-soaked bravado?

A MassMutual CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.29.2015 | Business
Ernan Roman

Heather Smiley, CMO, Retirement and Worksite Insurance at MassMutual, will address these 4 questions.

Don't Ignore These Three Customer Journey Experiences

Ernan Roman | Posted 04.24.2015 | Business
Ernan Roman

Every consumer is on a journey when they interact with your brand. And each of their journeys are likely to be quite different.

Why Attending a College in a Big City Is the Fastest Way to Grow Your Career

Ximena N. Beltran | Posted 04.23.2015 | College
Ximena N. Beltran

College is an important decision. That idea is instilled in many Americans at an early age. We're told that where we go and what we study will determine the life we will lead.

Business Branding Colors A Hot Mess?

Debbie Frank | Posted 04.20.2015 | Business
Debbie Frank

Color is a personal preference but you need to be sure your colors project the emotion you desire for your business. This is an entire topic on its own so to find out about this just google: color emotion.

Are You Trying to Be All Things to All Customers?

Marty Zwilling | Posted 04.16.2015 | Business
Marty Zwilling

Your business can't be all things to all people, and excel at anything. Every entrepreneur and every business needs a strategy to keep them focused. In fact, in this new world of pervasive interactivity, it's time to rethink even how to develop a strategy.

Sephora Innovation Lab VP Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.14.2015 | Business
Ernan Roman

Bridget Dolan, Vice President, Sephora Innovation Lab, will address these 4 questions; What is one marketing topic that is most important to you as a...

Six Years to Win Back the States

Greg Speed | Posted 04.10.2015 | Politics
Greg Speed

When partisan dominance can defy the popular vote and lock down years of control, it's clear this is no longer just a problem for progressives -- it's a problem for our democracy as a whole. How do progressives begin to turn the tables in this climate?

Strategy, Innovation, Entrepreneurship And The End of Competitive Advantage

Jacob Morgan | Posted 04.09.2015 | Business
Jacob Morgan

I'm very excited to share this week's episode of The Future of Work podcast. I interview Rita McGrath, Professor at Columbia Business School, author, speaker and consultant.

7 Reasons Why the Company Value Proposition May Be Off the Mark

Scott MacFarland | Posted 04.09.2015 | Business
Scott MacFarland

Many people and companies toss around the word value like it really has no value at all. We don't intend to de-value the word or even how we use it.

Are You Having These 3 Customer Conversations Every Day?

Ernan Roman | Posted 04.07.2015 | Business
Ernan Roman

Research findings indicate that customers welcome ongoing communication with brands...if they are based on relevant two-way conversations.

3 Reasons Why Marketing Technologists Are Your Next Hire

Sajeel Qureshi | Posted 04.03.2015 | Small Business
Sajeel Qureshi

Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services.

Diving Into Business: Key Lessons From a Startup Entrepreneur

Daniel Horgan | Posted 04.03.2015 | Business
Daniel Horgan

It can be easy to fall victim to pretending that we have all of the answers and know exactly what we are doing. This trap fueled by our own ego can paralyze our growth and development. It is critical to openly acknowledge what you don't know.

Weiqi Versus Chess

David Gosset | Posted 04.03.2015 | World
David Gosset

Generally non-confrontational, ready for paradigm change and fundamentally non-ideological, China, which has regained centrality, is increasingly at the source of initiatives shaping the global agenda.

3 Tips to Improve Your Email Marketing Effectiveness

Ernan Roman | Posted 03.31.2015 | Business
Ernan Roman

Consumers -- both BtoC and BtoB -- are email weary and wary. To drive engagement, emails must contain value and relevance. Use purchase, behavior and interaction data to craft email messaging that is welcomed.

Major Transhumanism Conference Features Both Rising and Seasoned Experts

Zoltan Istvan | Posted 03.30.2015 | Technology
Zoltan Istvan

Increasingly, futurists are hoping that through politics, radical science and technology will gain a better foothold in society.

The Provocateur: Cruz Goes Hard Right on the Influence Spectrum

Alan Kelly | Posted 03.27.2015 | Politics
Alan Kelly

In contests of most any kind, it's often best to go second. Particularly if you think you're the better player. But if you're the weaker, then surely you should go first.

To Weaken ISIS in Syria & Iraq, Exploit Its Declining Economic Legitimacy as a State

Dr. Maha Hosain Aziz | Posted 03.25.2015 | World
Dr. Maha Hosain Aziz

The lofty expectations set by ISIS are not being met and some reports suggest citizens feel the situation now is worse than previous years of "international sanctions, poverty and injustice". This is eroding the economic legitimacy of ISIS as a governing state.

The Cost of Single-Mindedness

Mary Lippitt | Posted 03.20.2015 | Business
Mary Lippitt

Leaders are told to 'keep their eyes on the prize', but a single-minded approach is not the answer. While it provides clear direction, quick answers and a reason to persevere, narrow thinking blinds us to the big picture and the opportunity for creative solutions.

RR Donnelley CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 03.17.2015 | Business
Ernan Roman

Alisa Norris, CMO of RR Donnelley will address these 4 questions; What is one marketing topic that is most important to you as an innovator? Why is t...

I'm Kinda Sorry: Hillary's Plays on Her Emailing Ways

Alan Kelly | Posted 03.13.2015 | Politics
Alan Kelly

Instead of running at the revelations of her private email service, she preferred to finesse the foment with signature testing, freezing and diverting strategies.

Myth Busted: How Direct Mail Can Actually Enrich the Digital Customer Journey

Ernan Roman | Posted 03.10.2015 | Business
Ernan Roman

Using direct mail as a part of a multi-faceted campaign gives recipients multiple opportunities to engage, but for the History Channel it also provided recipients a valued collectable.