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Strategy&

5 Tactical Tips for How Publishers Can Leverage Their Mobile Audience

Yariv Ron | Posted 08.17.2014 | Technology
Yariv Ron

Publishers need to invest time, money, and most important - focus - in order to leverage the opportunity from their mobile audience, and here are a few tips and strategies to do so.

Brand As Human

Bob Deutsch | Posted 08.13.2014 | Business
Bob Deutsch

"Brand" had been with us since human time began. Millennia before marketing coined the term "branding," the how, when, and why of people "attaching" t...

Creating a Digital Avatar with Heart: Rules of Engagement

Penina Rybak | Posted 08.12.2014 | Business
Penina Rybak

Entrepreneurship today is rife with opportunities to create, communicate, and collaborate with people in different industries and venues. Thanks to social technology, ecosystems are being defined and refined on an almost daily basis.

Why Your Consumer Brand Should Turn to Mobile Apps

Himanshu Sareen | Posted 08.11.2014 | Business
Himanshu Sareen

This is a paradigm shift in the technology space and CPG brands such as Unilever are at the forefront of progress. For the first time ever, mobile device users are spending more time on apps than browsing the Internet. This makes for a market where brands planning to expand market reach must build an app.

Design Your Way Towards Success | Your Weekly Wake-up Call to Live the Life You Have Imagined

Anthony Silard | Posted 08.09.2014 | Business
Anthony Silard

Envision someone you consider successful. To become a world-class athlete, or to write a best seller, or to create a surprisingly useful new product, which question do you think they asked themselves more often: "Can I do this?" or "How can I do this?"

5 Ways to Create Content That Makes People Care

Tulani Elisa | Posted 07.30.2014 | Business
Tulani Elisa

Every post has to be a conversation that creates a deeper connection. Stay focused on your bottom line and product goals, but understand how those can be achieved through a strong relationship with consumers.

The Power of Questions to Fix Political Reputation

André Corrêa d'Almeida | Posted 07.28.2014 | World
André Corrêa d'Almeida

Disappointingly, though perhaps not surprisingly, voter turnout in Portugal has collapsed from 91.5 percent in 1975, the year of the first democratic elections, to 58.1 percent in the 2011 parliamentary elections.

What This Former President Can Teach Us About Productivity

James Clear | Posted 07.26.2014 | Healthy Living
James Clear

Eisenhower had an incredible ability to sustain his productivity not just for weeks or months, but for decades. And for that reason, it is no surprise that his methods for time management, task management, and productivity have been studied by many people.

Why BubbleBreaker is a Roadmap of Every Strategic Decision Ever Made

Gil Laroya | Posted 07.23.2014 | Business
Gil Laroya

I am the proud owner of a very old dumbphone. The Motorola Q9 came out circa 2008, and was considered smart when it was first introduced. Though it ma...

Move Me With Marketing

Ting Ting Yan | Posted 07.22.2014 | Business
Ting Ting Yan

As marketers, no matter how time-pressed we are, we need to hold ourselves up to the standard of finding an insight and having that be the core for everything else.

5 Questions to Find Your 'When to Start' Sweet Spot (In Test Prep and in Life)

Erika Oppenheimer | Posted 07.16.2014 | Education
Erika Oppenheimer

Knowing when to start a project isn't as intuitive as we might initially think -- especially when it comes to projects pertaining to long-term goals rather than short-term assignments.

Tips to Drown Out the Twitter Noise

Craig Newmark | Posted 07.15.2014 | Technology
Craig Newmark

Folks, this has become a big issue on Twitter -- how do you get to the real good stuff on your Twitter feed? Where are the tweets from your community? And how do you make an effort to use Twitter most effectively for you and your organization?

9 People Reflect on Anxiety, Persistence, Success, Passion and More

Dave Gill | Posted 07.15.2014 | GPS for the Soul
Dave Gill

It's a highly unlikely thing that they'd be shouting. Armed robbers wouldn't care. They'd probably want wallets and a code to a safe or to find nearby...

Stop Wasting Time on the Details and Commit to the Fundamentals

James Clear | Posted 07.12.2014 | Healthy Living
James Clear

What good is a lateral raise if you can't do a proper press? What good is a fancy business logo if you haven't found your first paying customer? What good is a better guitar if you haven't built the habit of practicing each day?

When Design Means Business

Soren Petersen | Posted 07.09.2014 | Business
Soren Petersen

We all know that for designers to succeed in business, they need to understand the language of business, however that is just the beginning. For busin...

The New Bank Innovation Platform

Spiros Margaris | Posted 07.06.2014 | Business
Spiros Margaris

One of the greatest benefits of an open innovation platform for a financial institution is that they can honestly say that they listen to what clients and potential clients want and, perhaps, more importantly what they need.

The Future of Work Is About Clarity and Leaders Who Don't Buy-into Nonsense

Ayelet Baron | Posted 07.06.2014 | Business
Ayelet Baron

While many organizations have vision and mission statements, most employees can't translate them to their own work. They focus on their "job" and then we are surprised when they are resisting a change.

Getting It Done: How to Be Strategic, Creative and Productive

Megan Dalla-Camina | Posted 06.29.2014 | Business
Megan Dalla-Camina

It is possible to get great work done -- to be creative, strategic and still be productive. You just need a roadmap. You need strong habits and rituals so you can spend your energy on your creativity and strategic stuff, not just managing your day-to-day.

What Brand Strategists Can Learn From Celebrities

Bob Deutsch | Posted 06.28.2014 | Business
Bob Deutsch

We live in a performance-based culture where celebrities are our kings and queens. Therefore, It can be instructive for marketers to understand the dy...

Google's Glass Explorer Program Was A Social Experiment That Backfired

Tarun Wadhwa | Posted 11.28.2014 | Technology
Tarun Wadhwa

Google Glass was introduced without a clear explanation of what it was supposed to be used for. When promotional videos started to show people going a...

Design: Matching Innovation Types to Organizational Capabilities

Soren Petersen | Posted 06.23.2014 | Business
Soren Petersen

Corporations and governments proclaim that design and innovation, are the twin engines for future progress, especially within the Creative Economy. No...

Pay Attention to the Weather of Business and Life, and Don't Steer Into an Iceberg

The University of Central Florida Forum | Posted 06.14.2014 | Business
The University of Central Florida Forum

Strategy applies equally well to both business and our individual lives. Research indicates that most businesses fail to hit their goals due to poor strategic planning. It is the No. 1 reason for business failure.

Women in Business Q&A: DeAnne Aguirre, Senior Partner at Strategy&

Laura Dunn | Posted 06.11.2014 | Business
Laura Dunn

DeAnne Aguirre is a senior partner with Strategy& based in San Francisco. She is the co leader of the global Katzenbach Center and an expert in cultur...

4 Things Highly Successful People Do To Get Ahead

Michael Stewart | Posted 06.09.2015 | Business
Michael Stewart

Disruption is the new normal, and that will not change anytime soon. Now is the time for those who are willing and able to show up differently.

Non-Profits and Social Media: Believe it or Not, Your Non-Profit Is a Brand

Tulani Elisa | Posted 05.28.2014 | Business
Tulani Elisa

Brand seems to be a dirty word in the nonprofit/NGO space. Organizations shy away from it because "it's a private sector thing" or "it only applies to organizations that have money for marketing."