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You're Agile -- But You Still Need a Product Roadmap

Brian de Haaff | Posted 07.17.2015 | Technology
Brian de Haaff

Being agile with scrum teams can save and destroy you -- if that is all you think you need to develop a great product. Only those unaware or unafraid will admit that they are not agile converts these days running scrum teams to build what matters.

Human Data: The Powerful Differentiator

Ernan Roman | Posted 07.14.2015 | Business
Ernan Roman

Findings from the latest B2B and B2C VoC research conducted by our firm, ERDM, indicate that the key drivers for achieving deep customer engagement are self-defined life stages and attitudes toward the company and the product categories. So, today more than ever;

Pre-Decision Making: How to Make Better Decisions Under Stress

Lisa Earle McLeod | Posted 07.14.2015 | Business
Lisa Earle McLeod

A critical decision is one that shapes your future, things that affect your career, your relationships, and your reputation.

Essential Strategies for Exceeding Expectations

Daniel Burrus | Posted 07.08.2015 | Business
Daniel Burrus

If we promise to do everything we can possibly do for a customer in order to make a sale, there will be no way to exceed expectations. It's important to keep some of the functionality of a product -- or a part of the service that you sell -- a secret.

A Google Head of Product Commercialization Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 07.07.2015 | Business
Ernan Roman

Beau Avril, Global Head of Product Commercialization, Google Preferred will address 4 questions.

What Makes You So Special?

Joshua Macht | Posted 07.08.2015 | Business
Joshua Macht

There's a path beyond the scary job statistics. Finding a fruitful and meaningful career after college means having a strategy. Learning to think like a corporate strategist helps. Let me explain why.

Conservative Options: Christian Jihad? Or Civil Disobedience?

Alan Kelly | Posted 07.01.2015 | Religion
Alan Kelly

The sentiments of the GOP hopefuls are deeply brooding, even desperate, and Democrat candidates will be forced to take them seriously. The question remains, then, what plays will they employ to counter the cries for religious justice.

5 Tips for Creating a Beautiful Product Roadmap

Brian de Haaff | Posted 06.30.2015 | Technology
Brian de Haaff

As Product Managers, building roadmaps is a crucial part of our job. Yet most of us still use outdated tools for roadmapping -- Excel, PowerPoint, wikis, etc.-- to try and keep several teams on track toward the same goals. It's painful. The good news is that there's a better way.

Hey Boss -- My Product Strategy Is Telling you "NO!"

Brian de Haaff | Posted 06.26.2015 | Technology
Brian de Haaff

Here is how it goes down. You turn the corner and the big boss (who never uses the product or speaks with customers) says "I have a great new idea for a feature."

CMOs Must Shift Focus from Transactions to "Addictive Experiences"

Ernan Roman | Posted 06.23.2015 | Business
Ernan Roman

Customers become "brand partners" when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer's needs.

"Goal First" -- A Product Roadmapping How-To

Brian de Haaff | Posted 06.23.2015 | Technology
Brian de Haaff

The best boss I ever worked for (who was also one of my early mentors) beat into me the following "she with a plan wins." I hold on to that lesson today and typically am the first in a meeting to ask the 'wet blanket' question "why are we doing this?"

Hey Product Managers -- Stop Pissing Off the Engineers

Brian de Haaff | Posted 06.22.2015 | Technology
Brian de Haaff

So you are the product manager -- CEO of your domain -- and the go-to-guy for everything that matters. You help set the strategic framework for where your product and the business are headed and lead a cross-functional team to greatness.

What Game of Thrones Can Teach Us About Spa Retail Training

Linda Harding-Bond | Posted 06.17.2015 | Business
Linda Harding-Bond

Changing the way your therapists deliver customer service at your spa through training is no easy task. Game of Thrones shows us that the road to success may be rife with drama but in the end for your customers, brand and team, it will be worth the journey.

Your Strategic Plan: How To Keep It Relevant

Ray Gagnon | Posted 06.16.2015 | Business
Ray Gagnon

Most serious business leaders would readily acknowledge the importance of developing a thoughtful strategic plan for their business. As Lewis Carroll put it in Alice in Wonderland, "If you don't know where you're going, any road will get you there." And that's not a very strategic way to run a business.

America's Military Strategy? Persistent Overreach

William Astore | Posted 06.13.2015 | World
William Astore

Ever since 9/11, American presidents and their military advisors have repeatedly committed U.S. troops and prestige to inhospitable regions in terrain that largely neutralizes U.S. advantages in firepower and maneuverability. Despite setback after setback, American presidents and generals persist in trying to control hostile territory.

3 Ways to Re-ignite the Bond with Current Customers

Ernan Roman | Posted 06.10.2015 | Business
Ernan Roman

Most companies take existing customers for granted. They make 3 deadly assumptions; customers understand everything about your products, you know everything about your customers and, customers feel you are so special that they will be yours forever.

3 Digital Publishing Lessons From 9 Years at HBR

Joshua Macht | Posted 06.12.2015 | Media
Joshua Macht

In a couple of months, I will be celebrating my ninth anniversary at Harvard Business Publishing. My co-author on this piece, Eric Hellweg, now the managing director of digital strategy at HBR, had joined just six months earlier as HBR's first online editor.

Beating ISIS on the Golf Course

Tom Morris | Posted 06.08.2015 | GPS for the Soul
Tom Morris

This is a true story in every detail. I had a very strange dream the other night. But then, I often do. And they sometimes involve me in a Jack Bauer ...

Leaders in Transition: A Precarious Place

Therese Rowley, Ph.D. | Posted 06.05.2015 | Business
Therese Rowley, Ph.D.

Adam was anxious about a pivotal strategic decision. "Why does my gut tell me that I should go in the opposite direction of what my most trusted Board member advises? This adviser has been a mega-successful, serial entrepreneur and insists on this direction.

Increase Your Company Brand Visibility by Spotlighting Other Brands

Joie Gharrity | Posted 06.03.2015 | Business
Joie Gharrity

Shining the spotlight on other people's brands, products and services across all of your business channels is an effective brand strategy you can use to leverage your brand to the next level.

3 Keys for Experiential Marketing Effectiveness

Ernan Roman | Posted 06.02.2015 | Business
Ernan Roman

By listening, acknowledging and involving customers you are inviting them to incorporate your brand into their life. Mastering this critical type of engagement is the essential ingredient that sparks successful customer experiences.

Small, Young, Cash Strapped and Lean? Good.

Brady Josephson | Posted 06.01.2015 | Impact
Brady Josephson

Now being a small cash-strapped nonprofit is not easy and there are many, many, many challenges. But have you thought about the advantages? Or the opportunities?

Mercedes-Benz Head of Marketing Communications Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 05.28.2015 | Business
Ernan Roman

Article by Ernan Roman Featured on Dr. Jens Thiemer, Head of Marketing Communications at Mercedes-Benz will address these 4 questions; What...

4 Signs Your UX Relationship With the Product Manager May Need Some Work

Sarah Deane | Posted 05.20.2015 | Technology
Sarah Deane

The key here is in understanding that there is a need to foster an insight around what UX is, the roles and responsibilities it has, and how the UX function interacts with other business functions.

The 1 Reason Some Leaders are Good and Others are Great

Elliot Begoun | Posted 05.18.2015 | Business
Elliot Begoun

Why is it that some leaders are good while others accomplish greatness? I was contemplating this over my morning coffee. I see this play out so often, in business, politics and sports.