Most serious business leaders would readily acknowledge the importance of developing a thoughtful strategic plan for their business. As Lewis Carroll put it in Alice in Wonderland, "If you don't know where you're going, any road will get you there." And that's not a very strategic way to run a business.
Ever since 9/11, American presidents and their military advisors have repeatedly committed U.S. troops and prestige to inhospitable regions in terrain that largely neutralizes U.S. advantages in firepower and maneuverability. Despite setback after setback, American presidents and generals persist in trying to control hostile territory.