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The Surprising Rise of Hummus in America

Scott Goodson | Posted 06.05.2015 | Business
Scott Goodson

Smart marketing combined with a vision for a new kind of brand accelerated the trajectory of this wonderful challenger. And all of this, according to the article in Fast Company, grew Sabra hummus at an accelerated rate. Since the PepsiCo deal, Sabra's revenue has grown 400%.

The Ultimate Marketing Challenge - Paid Attention

Scott Goodson | Posted 06.08.2015 | Books
Scott Goodson

CMOs pretty much use the same approach as when brand management was invested fifty years ago. A new book as been written to punch a hole in this convention.

City and Country Branding - How Cities Compete in the 21st Century

Scott Goodson | Posted 05.12.2015 | Travel
Scott Goodson

It's March and people are starting to plan their travel for next summer. Some people are planning next winter break. Others are thinking about investing money or starting offices. Which city or country will you choose?

Top 100 Most Loved Brands: New Study

Scott Goodson | Posted 01.23.2014 | Business
Scott Goodson

What drives our attachment to brands? The simple answer is emotion. Silly answer? Not when you look deeply at brands such as Walt Disney, Yahoo, Google, Sony and Nestlé.

Top 11 Marketing Books of All Time

Scott Goodson | Posted 11.13.2013 | Media
Scott Goodson

Whether you're studying advertising, or are a professional practicing the craft there are hundreds of books worth digesting.

Aim for Global

Scott Goodson | Posted 11.16.2013 | Media
Scott Goodson

Successful global brands realize that as consumers naturally wander across the digital media landscape, an inconsistent brand from market to market will be noticed by consumers and lose value in their eyes.

Dubai Lynx: Remain Calm

Scott Goodson | Posted 05.25.2011 | Media
Scott Goodson

Now what? The advertising industry worldwide is in shell-shock from the recession. This is what we speakers are addressing here in Dubai at Dubai Lynx and also this past week in Roma.