'Twas the day after Christmas and all through the house, happiness reigned. The year was 1968 and as usual I was busy with clients on the phone, when suddenly, a headache, like I've never had before, struck me. I went upstairs to lie down and rest with my young son watching over me. Then to the hospital I went and my life to heaven, for I died, to awake with new purpose and intent.
Opponents of soda taxes say they don't work. They point to a study from the University of Wisconsin at Madison. Actually, that study showed that soda taxes do work. Weak soda taxes of three percent, without any accompanying public health campaign, work weakly. But, they work. They decrease soda consumption.