With the help of the documentary, Schooled: The Price of College Sports, along with athletes like Richard Sherman and Michael Bennett speaking out on the topic, there is a lot of attention on the expectations of student-athletes and their performance on the field and in school.
The NCAA and President Mark Emmert seem incapable of reorienting college athletics within higher education as a positive component of the campus experience, instead embarking on a Darwinian chase for revenue. Student welfare and development is no longer the priority but an afterthought.
The argument is stale, the facts don't support reality, and the public is recognizing the absurdity of the NCAA's position: they insatiably embrace commercialism in all facets of intercollegiate athletics except on a single issue -- athlete compensation.
Darwinian principles have taken control of college athletics, further dividing institutions in the power conferences from everyone else. Just as Icarus followed his unchecked ambition and flew towards the sun, so too is college athletics chasing excess towards disaster.
There are active lawsuits over departure dates but make no mistake -- schools are chasing television dollars like never before. And neither the student-athletes nor the NCAA has any say in this process.
Ultimately, we, as leaders in higher educational institutions, must find sustainable solutions that realign this imbalance, and in the process improve the quality of the student experience for the benefit of all.