I talked to Amanda and her mother and asked them what they felt they needed and would really appreciate on our special day together. Most important to Amanda was that she and her mother could be pampered at the same time.
"Storytelling" has been marketing's go-to buzzword for a couple years running. And rightfully so. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to your brand and make you unforgettable.