With all the talk of self-driving cars and automated Uber cabs, it might be easy to assume that a futuristic world of driverless cars and unclogged streets is just a few years away. The truth is, you're probably already driving an autonomous car.
I bought a new car not too long ago. This may not excite you, but as my first "new" car in a lifetime, it was big news to those who knew me. I've long touted that cars are dangerous, depreciating hunks of metal; evil necessities.
Corporations can take the lead in reforming their policies and practices, and re-positioning their branding accordingly -- thereby elevating the public's perception of their products and services -- as Good Corporate Citizens.