To fully appreciate how misguided such sponsorship is, it is worth reviewing what real, solid scientific research shows about the relation between soft drink consumption and the epidemic of obesity and diabetes now affecting children in the United States.
2,300 mg of sodium is the upper level of intake recommended by existing Dietary Guidelines for Americans and by the 2015 Dietary Guidelines Advisory Committee. But are these recommendations actually justified? And will labeling appropriately focus consumer attention and improve public health?
But between us and that opportunity are the parasites of science who have no apparent interest in the weight of evidence, and instead feed selectively on studies depending on whether they endorse the opinion they've already decided is true.
The notion that fat makes you fat has dominated our culture and public policy for over five decades, but as nutrition science has evolved we finally now understand that dietary fat doesn't necessarily make you fat. In fact, good fats in the right amounts are vital to a healthy body.
School's back in session and your child has gone from two months of fresh air, regular exercise, relaxation and recreation to an indoor classroom packed with new kids to meet, coughs, sneezes, intense concentration, tests, and homework.
All my life I have struggled with sugar addiction. My parents kept a pretty low sugar home, but I would greedily grab candy from my grandparents' candy bowl and would covertly down powdered sugar by the spoonful from our pantry at home.
Maybe the biggest recent revolution in the nutrition world has been the shift from thinking of fat as public enemy number one, to recognizing that sugar is the real culprit -- implicated in everything from chronic inflammation to high cholesterol.
It's hard enough to keep up with changing nutritional guidelines. But unless you're an expert, it's damn near impossible to tell the difference between independent research and research ginned up by trade groups and marketers.
As a father of three, the idea of children enduring any of this stuff is simply heartbreaking. But there is good news: As parents, we can prevent a lot of these problems simply by feeding our children whole, healthy foods.