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Sunday Morning Shows

It's NewFronts. Here's What Advertisers Can Learn From President Obama.

Jordan Jayson | Posted 06.27.2015 | Media
Jordan Jayson

For politicians, the message is clear: making the rounds on the Sunday morning news programs is no longer good enough. The lesson is no less clear for advertisers who rely on the same eyeballs. The advertising industry should take this as a sign that online video is a worthy investment.

New Tea Party Media Strategy: No Media

Chris Weigant | Posted 05.25.2011 | Politics
Chris Weigant

A full-scale interview on one of the prestigious Sunday shows is normally the gold prize for a campaign. There's a reason for this -- it is free. That was then, though, and this is now.