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Sunk Costs Fallacy

How To Walk Away When It's Not Working

Heidi Grant Halvorson, Ph.D. | Posted 11.17.2011 | Healthy Living
Heidi Grant Halvorson, Ph.D.

The costs to the person who can't see reason, in terms of time, effort and lost opportunities for happiness, can be enormous. We recognize this kind of foolishness immediately in others, but that doesn't stop us from making the same mistake ourselves. Why?