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Super Bowl Blackout Tweets

Lessons From the Super Bowl: It's All About the Conversation

Richard Robbins | Posted 04.08.2013 | Business
Richard Robbins

When something unscripted happened, very few brands were prepared to join the conversation. And those that did were warmly welcomed and richly rewarded with tens of thousands of retweets and mentions, not from $4 million ads but from free tweets.