By now, you've likely seen or heard about the Volkswagen Super Bowl ad that features a white middle-aged Minnesota man with a Jamaican accent. Some have claimed the ad is culturally insensitive, others find it enjoyable. No matter which side of the fence you are on, we all can learn quite a bit.
Most Super Bowl ads are quickly forgotten despite the glued eyeballs, dropped jaws and chuckling. I would argue that these ads do not drive sales; rather, they create unhappy customers.
Advertisers will do anything to make sure their commercials are the most talked about on Monday morning, which means sex, violence, and a general disregard for the millions of kids watching with their families.