Rather than simply spending $4 million for 30 seconds of in-the-moment hype, brands like M&M, Axe, Jaguar and Sodastream are using their Super Bowl advertisements -- and the corresponding hype -- to launch year-long integrated marketing campaigns.
Beyond stirring more drama than the lopsided Seahawks win, why did the "America is beautiful" meme matter?
Imagine my surprise when I found that my little machine was caught up in a swirling conflict involving the SodaStream Corporation, the international NGO Oxfam, Scarlett Johansson and Israeli-Palestinian relations.
I'm glad I went -- 80,000 happy and screaming fans reminded me that we watch the game because of what it is, and everything else around it builds and adds to the culture of the whole -- including the half-time show and the ads.
I'll just mention one, which (for me) stood out as the best, and probably got the most attention -- that would be Chrysler's ad with, of all, people, Bob Dylan.
Why does watching the Super Bowl make me feel as if I just survived two weeks of CIA brainwashing at Gitmo?
The term 'redskin' is of the most derogatory in nature, the reality of which most know nothing about. Perhaps this is why, Washington Redskins, the name of a football team in the National Football League, does not disgust and overwhelm at mention.
At roughly $4 million per 30-second slot, this ad never had a chance of making the airwaves during Super Bowl XLVIII. But you should watch it anyway.
From banning sodas larger than 16 ounces to proposals to tax sugary drinks, nothing has succeeded in prying the Big Gulp from Americans' fleshy fingers... until last night.
In a sea of some of the year's best commercials created by some of the world's biggest brands (almost all led by men), GoldieBlox was founded and is run by a female entrepreneur. And the ad was voted in by a popular vote.
Remember the silly SoBe Lifewater dancing lizards of 2008 or the ridiculous 'Where's Herb?' Burger King ads?
Don't get me wrong. I have a great sense of humor. And I believe young people have the right to make fun of body noises. However, we have to question why, yet again, it is the older woman who is selected for the demeaning joke.
In 1774 Samuel Johnson wrote, "Patriotism is the last refuge of the scoundrel." In his 1983 song "Sweetheart Like You," Bob Dylan echoes Johnson's sentiment with the lyric, "They say that patriotism is the last refuge to which a scoundrel clings."
The debate over Coca-Cola's Super Bowl advertisement has been raging across the Internet -- and I cannot help but feel that there is sometimes more to it than a simple fear of foreign language.
The New York City stage provided a marketing platform unseen to marketers in prior Super Bowls, so would the advertising come up short like the game? Below is a list of 14 Super Bowl commercials that were better than the game itself.
Many people were worried that with all the previews that there would be no surprises. Well thankfully there were several, because I'm not sure we would have lasted through the game without the advertising!