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Super Bowl Marketing

Against a Five-Day Front of Super Bowl Marketing Mediocrity, inVNT's PepCity Went Long

James Marshall Crotty | Posted 04.06.2014 | New York
James Marshall Crotty

I love the Super Bowl. Love the game. Love the ads. Love the whole glitzy, over-hyped shebang. Did you catch opera soprano Renee Fleming's gorgeous re...

The Super Bowl Tweet Storm: No-Content Marketing Is Here

Spencer Critchley | Posted 04.06.2014 | Business
Spencer Critchley

Knowing your audience has a new meaning. Along with figuring out what might interest humans, you increasingly need to appeal to machines.

Boomers or Bust: Why Super Bowl Advertisers Can't Ignore Boomers

Mark Bradbury | Posted 03.24.2014 | Fifty
Mark Bradbury

Given the size and spending power of the 50+ demographic, they should no longer be sidelined when it comes to advertising.

Pepsi Wages War On Coke

The Huffington Post | Sara Gates | Posted 01.23.2014 | Business

Budweiser and Pepsi have reportedly set their sights on a common enemy: Coca-Cola. According to an internal email obtained by Ad Age, parent companies...

Super Bowl Marketing Playbooks -- Which Will Deliver the Win?

Shiv Singh | Posted 04.05.2012 | Business
Shiv Singh

Arguably, this Sunday is one day in the year that can not only make or break an NFL player's career but also that of a major marketer.