I love the Super Bowl. Love the game. Love the ads. Love the whole glitzy, over-hyped shebang. Did you catch opera soprano Renee Fleming's gorgeous re...
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Knowing your audience has a new meaning. Along with figuring out what might interest humans, you increasingly need to appeal to machines.
Given the size and spending power of the 50+ demographic, they should no longer be sidelined when it comes to advertising.
Budweiser and Pepsi have reportedly set their sights on a common enemy: Coca-Cola. According to an internal email obtained by Ad Age, parent companies...
Arguably, this Sunday is one day in the year that can not only make or break an NFL player's career but also that of a major marketer.
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